Technology is influencing our way of acting, it influences our knowhow and marketers must adjust to it. Within the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable way of seeing things. Having this in mind, will enable us to adapt more careful.
This hitting the ground with the newest technological development is influencing publishers to evolve or die. One those trends may be the increased usage of “fringe” social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs that were considered previously “fringe.” As time goes by we’re also noticing many interesting ways of interactive content, one of those is by 360 views photo just like a virtual 360 view. One other trend could be the using animated GIFs dominating newsfeeds and timelines. Both of these continue its growth for one more years.
Determined by technology again, algorithms have become to get content. We have been now listening the introduction of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing a proper mix of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them together as an alternative to individual components
Paid Social. We remarked that back in 2015 there was a huge growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say is constantly on the dwindle as social networks aggressively push for promotion on his or her platforms. It’s time for you to compensate for the paid social approach because this is just getting bigger
New publishing options in social websites. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison to content on his or her native publishing platforms.
Real-time aggregated submissions are for the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands having a broader presence will certainly be type of less skeptical when publishing content via social hubs that have been considered before “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are aimed at Snapchat and Instagram and definately will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a report by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a section of every content online strategy in 2016.
Visual content like infographics continues enabling marketers to provide personalized content. Global internet speed grew by 17% in a single year. Slow connection to the internet is not a problem anymore, therefore delivering cool graphic-oriented content must be paramount to apply for the next years.
Mobile marketing will rise even higher. You will have more mobile use of new audiences as time goes by. It’s remained consistent as years ignore but it’ll just get higher and better over the following years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the next years is augmented reality. Creating virtual reality based content will permit marketers to educate yourself regarding a fresh frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video choice is opening another an entire world of web content writing possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This can be one of many key drivers that can define SEO in 2016.
Finally, make this year enough time to create real bonds between customers as well as your brand. Do internal marketing at the organization, company or startup in order to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is because of internal resistance. To offer an engaging brand to customers means marketers must effectively engage and cut across an organization. This is neither easy nor welcome, but it appears many agree. Improving the product offering could be the #1 way marketers feel customer intimacy might be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is where they’re able to most effectively build intimacy. Additionally, they established that virtually all their clients associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target market is often more important than ever before this coming year – how this content is delivered, though, is essential. App development and content with an instant society. The five most widely used messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers have started to take notice. Facebook has integrated branded campaigns into Facebook Messenger and plans to do really this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat provides Snapchat Discover and the choice for any advertiser or individual to make their unique geo filter with Snapchat when needed. Messaging is already huge from the digital world. Expect digital marketers to make it even bigger.
A trend towards a longer sales funnel where digital marketers offer an increasingly high level of value upfront, before moving towards asking for a real world address or moving into a sales sequence. This may usually have the form of content marketing – via blog posts, YouTube videos, and webinars, as well as over the rapidly expanding live video space using platforms for example Periscope and Facebook Live. Probably the most successful digital marketers is going to be those who find themselves in a position to set up a advanced of trust before asking clients and customers for the sale. This really is additional work for marketers because they will have to strategically craft a great deal of free content, nevertheless the rewards will come in are a less strenuous sale once they do ask for it, since they have previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But data is now more dynamic, accessible, and broadly understood. This will open up new opportunities for messaging optimization – but, moreover, this access to data will challenge marketers being nimbler and responsive.
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