In line with the FDI policy guidelines, “Marketplace style of e-commerce means providing of your i . t platform by an e-commerce entity on the digital and electronic network some thing as a facilitator between buyer and seller.”
The main feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for patrons to activate using a large number of sellers onboard to buy something online. Thus, when a product from amazon is bought, you happen to be actually acquiring it from a registered seller by using it. Therefore the product is just not directly sold by amazon. Here, amazon is simply a website platform which facilitates a gathering location for the consumer to meets numerous seller and give various options and expense levels for a services or products.
Whereas the Inventory-led websites have specialized but limited product range and the serious customers may sign in to these website for a specific product range, like caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Arena
The majority of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or possibly a large enterprise who may have created privileged deals with them that helps them offer cheap deals or discounts on the customers. This might will include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player under a pre-agreed arrangement.
You regularly discover that some merchandise is positioned on your website at 40% -60% discounts that is even challenging for the manufacturer to offer. You regularly discover that you’ll find 40-50 sellers for a children books but excepting one anchor seller, no one is able to offer such exciting discounts or offers. They will mask other seller completely and corner almost entire requirement for these items, thereby also frustrate these multiple genuine sellers to achieve the customers can use making use of their honest pricing offers.
Virtually all e-commerce players are stored on the verge of re-discovering their business models and desire to become profitable sooner. The fact is, none are already capable of seeing anything in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and a lot of are already out of stock to others. Year 2017 would see additional to fasten belts and go on to solve this riddle lest they perish within the race on the survival of the fittest.
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