Seven Search engine optimisation Trends You have to be Aware Of

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1. SOCIAL CONTENT WILL GAIN PROMINENCE

A growing number of social websites content indexed on the internet and other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social websites networks plays a part in how search engines like yahoo understand your internet site is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video like a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the buzz, and employ videos to capture new audiences.

80% of video. Results that show up in SERPs come from YouTube

Videos get 50X better organic page ranks in Google in comparison to against plain, static text results.

Video searches receive 41% higher click-through rate a when compared with plain, static text content

3. MOBILE OPTIMIZATION Can become CRUCIAL

Today people make use of a range of devices gain access to content. Tablets, smartphones, laptops, phones and even watches have grown to be standard tools to browse web. Search engines know this and they reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search increased 43% year on year.

Over 1.2 billion people connect to the web off their cellular phones.

Four out of five consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION Absolutely essential

Voice search is easily transforming into a huge section of mobile usage and it has elevated the pain of typing keywords to operate searching query. But this shift means your content should be developed with voice search in mind.

60% teens use voice search before the TV

40% adults use voice look for directions.

5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER

As part of your individuals are searching for content sources that provide all the relevant information they need in a single place. Search engines have seen this trend and as a result content aggregators have become very popular within the SERPS.

6. The fad OF Mobile phone applications WILL GROW

As discussed above, use of mobile for web search is on all-time rise and apps just be the work easier. Just number of a number of mobile apps are sure to overpower desktop and mobile websites.

Mobile phone applications are the cause of 52% of all time allocated to online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of men and women prefer native mobile apps to websites. (SearchEngineJournal)

7. Local SEO For being Much more IMPORTANT

Local internet search is going stronger over the years. In 2016 you have to let Google know where you stand located along with what you’re offering.
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