1. SOCIAL CONTENT WILL GAIN PROMINENCE
A lot more social networking content indexed on the search engines and other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social networking networks leads to how search engines like google understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool to operate a vehicle their digital and top seos efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that report up in SERPs originate from YouTube
Videos get 50X better organic pr in the search engines in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people use a range of devices gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are becoming standard tools to browse web. Search engines know this plus they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search is up 43% every year.
Over 1.2 billion people get the web from other mobile phones.
Four out of five consumers use smartphones to search.
4. VOICE SEARCH FUNCTION Absolutely essential
Voice search is quickly learning to be a huge part of mobile usage and contains elevated this of typing keywords to own looking query. However, this shift means your site content must be developed with voice search in mind.
60% teens use voice search while watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER
Inside your individuals are trying to find content sources offering each of the relevant information they want in a single place. Search engines have observed this trend and consequently content aggregators have grown to be extremely popular within the SERPS.
6. The fad OF Mobile phone applications WILL GROW
As discussed above, use of mobile for web search is on all-time rise and apps just be the project easier. Just number of years and mobile apps are certain to overpower desktop and mobile websites.
Mobile apps account for 52% in recent history spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile apps to websites. (SearchEngineJournal)
7. Local SEO To get A lot more IMPORTANT
Local internet search goes stronger over time. In 2016 you will need to let Google know where you are located and what you’re offering.
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