Globally, the use of cell phones, smartphones, iPads and tablets for surfing the net is growing within an alarming rate for the convenience, cost-efficiency, ease and comfort. The application of mobile devices is closing the digital divide relating to the rich and poor; and the urban and rural dwellers. All companies are duty-bound to produce websites which are mobile-friendly as a way to reach these mobile users. One way of doing this is usually to create designs which are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive WEB DESIGN is a technique found in web design to allow webpages answer the display size, orientation and platform from the device an end user is viewing with.
Responsive design include the simple most important factor containing changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. By way of example, if your user switches coming from a cellphone to some tablet device, the website automatically adapts and dynamically fits how big is the screen.
Without delving much into the technicalities associated with designing such websites, the following are the organization benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale together with the layout to reveal and hide elements of images online. This fluidity helps it be user-friendly, accessible and delightful in comparison to conventional websites. Users are able to surf your website no matter the environment they end up, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so firms that do not have options getting left behind. Being the hottest global google search, Google explained that responsive websites are simple to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company in their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we can easily safely say for sure that developing a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is normally higher priced and/or inconvenient than using mobile devices. Mobile phones offer quick and easy use of info on the move. Responsive websites therefore are reasonable to users who spend virtually no time in a workplace.
For businesses, the responsive web design reduces design and development costs as they do not ought to develop different websites many different devices. Additionally, businesses will save cash maintenance costs because they will likely be emphasizing only one website.
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