Globally, the application of mobiles, smartphones, iPads and tablets for surfing the net is growing at an alarming rate due to its convenience, cost-efficiency, ease and comfort. Using mobile phones is closing a digital divide between the rich and poor; and the urban and rural dwellers. All companies are duty-bound to build up websites that are mobile-friendly so that you can reach these mobile users. A way of doing this is to create designs that are understanding of different devices and screen sizes.
What then is responsive website design?
Responsive WEB DESIGN can be a technique found in website design to allow webpages reply to the display size, orientation and platform from the device a user is viewing with.
Responsive design include the simple most important factor which includes changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. By way of example, if your user switches from the mobile phone with a tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities associated with designing such websites, are mainly the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to show and conceal aspects of images on websites. This fluidity causes it to be user-friendly, accessible and delightful in comparison with conventional websites. Users are able to surf your site whatever the environment they end up, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well practice so businesses that do not have them are missing out. Being the most favored global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.
Based on Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Considering this knowledge, we can easily safely say for sure that using a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is generally more expensive and/or inconvenient than using mobile phones. Cellular phones offer easy and quick use of info on the move. Responsive websites are therefore cost effective for users who spend practically no time in a workplace.
For businesses, the responsive website design reduces design and development costs they do not have to develop different websites for various devices. Additionally, businesses will save you funds on maintenance costs while they will be centering on just one website.
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