Globally, the use of cellphones, smartphones, iPads and tablets for surfing the net is increasing with an alarming rate due to its convenience, cost-efficiency, ease and comfort. Using mobile phones is closing a digital divide relating to the rich and poor; and also the urban and rural dwellers. Every business are duty-bound to produce websites that are mobile-friendly to be able to reach these mobile users. Another way of doing so is always to create designs that are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique used in web design to allow webpages react to the display size, orientation and platform from the device a user is viewing with.
Responsive design would be the simple the very first thing which has changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. As an example, if the user switches from the mobile phone to some tablet device, the site automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities involved in designing such websites, the following are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to show and conceal areas of images on the website. This fluidity helps it be user-friendly, accessible and delightful when compared with conventional websites. Users can surf your site whatever the environment they find themselves, hence helping the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended graphic design company the best practice so companies that do not have options are getting left behind. Being the hottest global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably looking results.
As outlined by Moz, a well-respected search company within their 2015 Optimization Factors, 150 marketing professionals devoted to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Considering this knowledge, we can easily safely say for certain that having a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is usually more costly and/or inconvenient than using mobile phones. Cellular devices offer simple and fast access to information about the move. Responsive websites therefore are cost effective for users who spend practically no amount of time in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t must develop different websites for different devices. Additionally, businesses will save money on maintenance costs as they will likely be concentrating on only one website.
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