Globally, using cell phones, smartphones, iPads and tablets for surfing the web is increasing within an alarming rate due to the convenience, cost-efficiency, convenience. The application of cellular devices is closing the digital divide relating to the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to build up websites which can be mobile-friendly so that you can reach these mobile users. Just one way of doing this is to create designs which can be tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive web page design (RWD) is a technique found in web page design to allow for webpages react to the display size, orientation and platform from the device an end user is viewing with.
Responsive design will be the simple the very first thing containing changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. For example, if the user switches from a cellphone to some tablet device, the site automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities involved in designing such websites, listed here are the company important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale together with the layout to reveal and conceal areas of images online. This fluidity helps it be user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your website regardless of environment they end up, hence increasing the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that don’t have them are at a disadvantage. Being the most widely used global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.
Based on Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we are able to safely say for sure that using a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Cellular devices offer quick and easy access to facts about the move. Responsive websites therefore are reasonable to users who spend little to no period in an office space.
For businesses, the responsive web page design reduces design and development costs as they do not need to develop different websites for several devices. Additionally, businesses preserves money on maintenance costs because they will probably be focusing on only 1 website.
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