Exactly how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example ways to get more than 10,000 fans on your own Facebook business page.

Facebook is the king of social networks with over 1.79 billion active users per month (Updated December 2016). It can be utilised by more than 60% of Web users Worldwide and it’s also an excellent tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you need to have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance of having many Facebook fans on your own business page?

It indicates popularity – It’s understandable that the amount of fans reveals how popular a web site is. A business business page with 100,000 followers is a bit more popular than a page with 1,000 fans and this leads to a amount of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, website or blog will need plenty of Facebook fans. 5 years ago this did not make a difference however in the Twenty-first century, social proof is very important.

More fans, more visits – The harder fans you’ve, the more is the number of people that will visit your posts inside their timeline and perhaps see your website.

While this is, it needs to be noted that your fans might find you.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than 4 percent) might find your status updates.

This number may vary, but what is very important to know now, happens when you’ve 10,000 fans and you also post a whole new update, it’s going to be seen organically with a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, these days so popular websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that developing a lots of Facebook fans is very important for your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans also it continous to cultivate organically.

Step 1: First things first – you need to have a Facebook business page

It may sound silly for your experienced however for beginners to social networking this might be something new: Your own Facebook page is different from a business page.

If you wish to have friends on Facebook to share your holiday photos then you need to create a personal page but if you are looking for fans and followers for your website or business then you need to create a Facebook business page.

So, the initial step is always to just be sure you create a Facebook business page as well as the alternative is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most significant optimization tip of.

The expertise of the content posted on your own Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw in new fans or even more likes from ads even as might find below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in the first step above you will want to have a very business page and not a private page, nevertheless, you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on your own business page, a good way to boost exposure and likes, is always to share that post on your own personal page at the same time.

People you’ve as friends on your own personal page may ‘like’ and ‘interact’ using the post shared from your business page and will also raise the engagement factor of your posts.

As an end result, facebook shows you to more fans (organically).

So, a good way to boost the number of individuals who view you and go beyond the 4% person group of followers is always to share and promote the post on your own personal page.

It is obvious that the more amount of friends greater could be the visibility with the post.

Also, make sure that you invite your existing friends (and a new one) to like your Facebook business page. Do this when you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 nevertheless, you must have the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your site using the Facebook business page. Quite simply it is just a way to ‘tell’ engines like google that this can be your official Facebook business page.

#2 – When you are getting plenty of fans, this really is something needs to be proud off then one to exhibit in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to increase your group of followers organically. Your readers can follow your site by clicking so on button without needing to go to Facebook.

Hint: For optimum results, squeeze LIKE box above fold (on the sidebar).

Hint 2: You can also popup the like box to new users (as an example, when they spend 60 seconds over a page, when they scroll as a result of the lower or when they attempt to leave your page – even if this works well with regards to getting new likes, you need to be careful to not make it too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is always to start sharing content to maintain fans happy as well as perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to check out that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see in your page. By way of example, if your web site is about Social media, share content linked to social networking and not about sports or something different you may like. If the users want to read sports news, they know where to locate them.

#2 – Don’t forget that they can follow your organization page to have updates concerning your website (and niche) and not concerning your social gatherings: If you wish to get social, then takes place personal Facebook page, your organization page is all about your site.

#3 – As a rule thumb, I prefer my business page to share content from my niche only, basically must share something is not linked to my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. For those who have an advancement to share something like that that could benefit your fans, that can be done but don’t go crazy.

Try to write interesting, shareable content that’s linked to your niche, it sometimes will not come from your site. Keep a balance between promotional and content that the followers might choose to read.

Step 6: Share intriguing, notable and good quality content (not simply links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with links. Permit me to give you an example to understand what I am talking about.

When you wish to share an article from your website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this text without adding any additional information. If the title and images are great, you’ll get several likes with respect to the time you make the post, amount of fans etc.

If one another hand, you enrich your posting with the addition of more info and also a subscriber base, then other activities being equal, you’re more prone to gain more likes and shares.

For me this will make sense because those that see a title and image inside their timeline might not exactly ‘Like It’ mainly because it provides no value for them (don’t forget that the average user is given numerous postings inside their timeline should they login to Facebook).

On another hand whenever you allow them to have valuable, good quality and easy to read information (as being a list), they are going to go through the LIKE button simply because they read something helpful without needing to leave their timeline.

Note: It is a known undeniable fact that people have a tendency of LIKING an article without reading it so allow them to have why you should achieve this; your site visits might not exactly increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a review of many of the most popular Facebook pages, you will see that they tend to share images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A few ideas to consider:

Quality updates – This can be the best incentive you are able to give your users. Before posting anything on your own page, you need to be sure that it offers a superior value in your audience. When you do this consistently, you existing followers will share it using their friends and will also attract more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Such as the page first. There are various tools to do that but are thinking about that when you don’t have a very known brand this many ‘t be so successful.

Content upgrades – In case you have your site, you should use ask users to LIKE your page to obtain an latest version of your post. This implies extra tools but it is something worth testing.

Step 9: You have to advertise your own content and page

When you create your organization page don’t expect that it’ll magically get a huge number of fans. Apart from the tips outlined above, there is also to promote your organization page in places other than Facebook.

A few ideas to take into consideration that helped my case:

Promote in other social networking networks – In case you have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate you on Facebook at the same time. Be polite and explain to them the huge benefits from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you are able to benefit from twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and enquire of these to follow you on facebook (your business and personal pages).

This method even though it is time consuming, (I did it manually and not using any tools) it could produce really good results.

Promote in your newsletter – In case you have a newsletter or if you talk with your readers via email, make sure that you ask them to follow your Facebook page.

Do not simply write the FB URL below your signature but Inquire politely to LIKE your organization page.

Step 10: Facebook ads is often a must

I have saved among the easiest and many effective ways to enhance your Facebook fans for last, as it is on your own that it’s not free.

Facebook offers a self-service ad platform which you can use to either enhance your group of followers (advertise your page), improve your posts, get more leads, increase conversions or perform a amount of other actions (as shown in the image above).

The procedure is fairly easy and straightforward. Basically you choose a page you have, select your goals (advertise your page), select your audience (according to country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign depends on several factors. The best way to assess if Facebook ads is a good solution to enhance your group of followers, is always to chance a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for a fixed duration (at least weekly). By the end, you are able to determine if the cost per like is a thing you’re ready to spend on.

I had achievement with Facebook ads for both my websites and for client websites i run campaigns every month (during their visit) to improve my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that everything you spend on is Facebook likes but actually you spend Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit the like button so spend some time and think about the message you wish to display in your ad along with the image to work with.

Conclusion

Having a big amount of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations in your business page (steps 1 and 2 above), then your easiest method to obtain additional followers is with Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having more than $1,000 (spread right into a time period of months).

Once one does everything properly and provided that you have a great product or service, you are able to increase your fans to 100,000+ like I did using the Facebook Page of my fitness blog.