Exactly how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example ways to get a lot more than 10,000 fans on your own Facebook business page.

Facebook will be the king of social networking sites using more than 1.79 billion active users a month (Updated December 2016). It’s employed by a lot more than 60% of Web users Worldwide in fact it is an incredible tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you must have a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s a given that this quantity of fans reveals how popular an internet site is. A business business page with 100,000 followers is much more popular than the usual page with 1,000 fans which leads to a quantity of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, blog or website will need to have a lot of Facebook fans. Five Years ago this did not make a difference in the Modern day, social proof is very important.

More fans, more visits – The more fans you might have, the greater will be the number of individuals which will view your posts of their timeline and perhaps go to your website.

While this is correct, it must be noted that does not your entire fans will see your content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your followers (at most Four percent) will see your status updates.

This number can differ, what is very important to be aware of now, is that if you might have 10,000 fans so you post a new update, it’ll be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites can be a ranking factor, numerous studies demonstrate that popular websites on Facebook are more inclined to perform better in search, today very popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a lots of Facebook fans is very important for your website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans plus it continous to cultivate organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for the experienced however for beginners to social websites this can be a new challenge: A personal Facebook page differs from a business page.

If you need to have friends on Facebook to share with you your holiday photos you’ll need to create a personal page however if you want to have fans and followers for your website or business you’ll need to create a Facebook business page.

So, step one is usually to make certain you create a Facebook business page as well as the the second step is usually to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most critical optimization tip of most.

The company’s content posted on your own Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or more likes from ads even as we will see below.

Step 3: Reap the benefits of your own personal Facebook account

I mentioned in step 1 above you will want to use a business page and never a personal page, however you still need to provide an active personal facebook account.

Here is why:

After you post an update on your own business page, one of the ways to boost exposure and likes, is usually to share that post on your own personal page at the same time.

People you might have as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with the post shared from your business page which will raise the engagement factor of your posts.

As a result, facebook will demonstrate your content to more fans (organically).

So, one of the ways to boost the volume of people who view your content and go after dark 4% of you group of fans is usually to share and promote the post on your own personal page.

It goes without saying that this more quantity of friends the bigger will be the visibility with the post.

Also, ensure that you invite your entire existing friends (and new ones) to love your Facebook business page. Do this every time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media marketing 101 however you require the Facebook like box on your own website for 3 reasons:

#1 – It’s ways to associate your web site with the Facebook business page. Put simply it is a method to ‘tell’ search engines like yahoo until this can be your official Facebook business page.

#2 – When you invest in a lot of fans, that is something you ought to be proud off the other to indicate in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a great way to increase your group of fans organically. Your potential customers can follow your web site by clicking such button and never have to check out Facebook.

Hint: For optimum results, position the LIKE box above fold (for the sidebar).

Hint 2: You can also popup so on box to new users (by way of example, as soon as they spend One minute on the page, as soon as they scroll as a result of underneath or as soon as they try and leave your page – even if this is useful in terms of getting new likes, you ought to be careful to not make it too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed so on box within a prominent position on our website.

The next natural step is usually to start sharing happy to keep your fans happy as well as perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to follow which will raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing within your page. For example, in case your web site is about Social networking, share content related to social websites and never about sports or anything else you could like. If your users need to read sports news, they know how to locate them.

#2 – Don’t forget that they can follow your small business page to acquire updates relating to your website (and niche) and never relating to your social gatherings: If you need to get social, then use your personal Facebook page, your small business page is about your web site.

#3 – As a rule thumb, I personally use my offer page to share with you content from my niche only, if I should share an issue that just isn’t related to my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. For those who have a promotion to share with you something like that that might benefit your fans, you can do so but don’t drink too much.

Try to post interesting, shareable content that is certainly related to your niche, evidently this does not come straight from your web site. Keep a balance between promotional and content that the followers might want to read.

Step 6: Share intriquing, notable and good quality content (not merely links)

I made some tests in connection with impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Allow me to offer you one example to understand I am talking about.

When you need to share content from your website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this text without adding the other information. If your title and images are perfect, you will definately get many likes depending on the time you make the post, quantity of fans etc.

If one the other hand, you enrich this page with the addition of additional information especially a subscriber base, then other activities being equal, you happen to be more likely to get more likes and shares.

For me this makes sense because individuals that go to a title and image of their timeline may well not ‘Like It’ as it provides no value to them (don’t forget that this average user is presented with countless postings of their timeline if he or she login to Facebook).

On the other hand once you provide them with valuable, good quality as well as simple to read information (as being a list), they’ll go through the LIKE button because they read something useful and never have to leave their timeline.

Note: It is just a known indisputable fact that people have a bent of LIKING content without reading it so provide them with why you should do this; your web site visits may well not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will notice that they tend to share with you images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. A number of tips to consider:

Quality updates – This is the best incentive you can give your users. Before posting anything on your own page, you should ensure that it provides value in your audience. If you do this consistently, you existing followers will share it making use of their friends which will attract more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to Such as the page first. There are many tools to accomplish this but are thinking about that if you don’t use a known brand this many stop so successful.

Content upgrades – If you have a blog, you need to use ask users to LIKE your page to have latest version of your post. This requires extra tools but it is something worth trying out.

Step 9: You’ll want to promote your own content and page

When you develop your small business page don’t expect that it’s going to magically get a large number of fans. In addition to the tips outlined above, you need to to advertise your small business page in places other than Facebook.

A few tips to take into account that helped my case:

Promote in other social websites networks – If you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself Facebook at the same time. Be polite and explain to them the advantages from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you can take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and have them to follow yourself facebook (both your personal and business pages).

This method even though it ‘s time consuming, (I did so it manually and never using any tools) it might produce excellent results.

Promote within your newsletter – If you have a newsletter or if you communicate with your readers via email, ensure that you ask them to follow your Facebook page.

Do not merely write the FB URL using your signature but Inquire politely to LIKE your small business page.

Step 10: Facebook ads can be a must

I have saved among the easiest and many good ways to enhance your Facebook fans for last, as it is alone that it’s not free.

Facebook provides a self-service ad platform which can be used with the idea to enhance your group of fans (promote your page), supercharge your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown from the image above).

The procedure is quite basic and straightforward. Basically you decide on a website you use, select your goal (promote your page), select your audience (determined by country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign is determined by many factors. The ultimate way to assess if Facebook ads is a good solution to enhance your group of fans, is usually to operate a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at the very least weekly). At the conclusion, you can determine if the fee per like is a thing you happen to be prepared to buy.

I had achievement with Facebook ads both for my websites and then for client websites and that i run campaigns on a monthly basis (during their visit) to improve my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. A lot of people believe that which you buy is Facebook likes but actually you have to pay Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit so on button so spend time and think about the message you need to display within your ad plus the image to use.

Conclusion

Having a huge quantity of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations in your business page (steps 1 and a couple of above), then the easiest method to get additional followers is by using Facebook ads. Along with some A/B testing you can find to 10,000 fans with no a lot more than $1,000 (spread into a duration of months).

Once one does everything properly and given that you’ve got a great services or products, you can increase your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.