Just how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example the way to get greater than 10,000 fans on your own Facebook business page.

Facebook could be the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It can be utilized by greater than 60% of Online users Worldwide which is a great tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s a given the quantity of fans reveals how popular an internet site is. A business business page with 100,000 followers is a lot more popular than a page with 1,000 fans and also this results in a quantity of other benefits (described below).

It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, website needs a great deal of Facebook fans. Five Years ago this failed to make any difference but in the 21st century, social proof is vital.

More fans, more visits – The greater fans you have, the more could be the number of people that can view your posts in their timeline and possibly go to your website.

While this really is, it should be noted that your fans will dsicover your posts.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of the followers (no more than 4 %) will dsicover your status updates.

This number may differ, what is vital to understand now, happens when you have 10,000 fans and also you post a fresh update, it will be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking is a ranking factor, many studies reveal that popular websites on Facebook will perform better in search, these days so popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be believing that having a lot of Facebook fans is vital on your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans also it continous growing organically.

Step 1: Firstly – you might want a Facebook business page

It may appear silly for the experienced but also for beginners to social networking this might be a new challenge: A private Facebook page differs from a company page.

If you would like to have friends on Facebook to share with you your holiday photos then you need to generate a personal page however if you simply are looking for fans and followers on your website or business then you need to generate a Facebook business page.

So, the first task is always to just be sure you develop a Facebook business page and also the next step is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most important optimization tip coming from all.

The quality of the content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to attract new fans or more likes from ads once we will dsicover below.

Step 3: Take advantage of your personal Facebook account

I mentioned in step 1 above that you need to possess a business page and never a private page, nevertheless, you still need to offer an active personal facebook account.

Here is why:

After you post an update on your own business page, a great way to boost exposure and likes, is always to share that post on your own personal page also.

People you have as friends on your own personal page will ‘like’ and ‘interact’ using the post shared from the business page and this will increase the engagement factor of the posts.

As an outcome, facebook can have your posts to more fans (organically).

So, a great way to boost the number of people who view your posts and go beyond the 4% people group of fans is always to share and promote the post on your own personal page.

It is obvious the greater the quantity of friends greater may be the visibility in the post.

Also, make certain you invite your existing friends (and new ones) to love your Facebook business page. Do that any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 nevertheless, you must have the Facebook like box on your own website for 3 reasons:

#1 – It’s a way to associate your website using the Facebook business page. Put simply it’s a way to ‘tell’ search engines that will be your official Facebook business page.

#2 – When you are getting a great deal of fans, this can be something you needs to be proud off and something to show in your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to improve your group of fans organically. Your potential customers can follow your website by clicking so on button while not having to check out Facebook.

Hint: For maximum results, position the LIKE box above fold (for the sidebar).

Hint 2: You can even popup such box to new users (as an example, once they spend 60 seconds with a page, once they scroll right down to the lower or once they try and leave your page – even though this is effective when it comes to getting new likes, you should be careful to not ensure it is too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed such box inside a prominent position on our website.

The next natural step is always to start sharing happy to keep the fans happy and possibly manage to convert them from fans > internet site visitors > customers.

Some simple rules to follow that can increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see with your page. For instance, if your web site is about Social media marketing, share content associated with social networking and never about sports or some different you may like. Should your users desire to read sports news, they know finding them.

#2 – Don’t forget that they can follow your small business page to get updates concerning your website (and niche) and never concerning your social gatherings: If you wish to get social, then make use of personal Facebook page, your small business page is about your website.

#3 – As a rule thumb, I take advantage of my company page to share with you content from my niche only, basically should share something just isn’t associated with my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. When you’ve got a promotion to share with you or something like that that might benefit your fans, you can do so but don’t go crazy.

Try to create interesting, shareable content which is associated with your niche, of course this won’t come completely from your website. Maintain a balance between promotional and content that your particular followers should read.

Step 6: Share intriguing and high quality content (not simply links)

I made some tests in connection with impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with simply links. I want to provide you with an illustration to understand what What i’m saying is.

When you would like to share an article from the website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this post without adding the other information. Should your title and images are fantastic, you’ll get many likes with respect to the time you make the post, quantity of fans etc.

If one the opposite hand, you enrich this post with the help of more details and particularly a listing, then other items being equal, you’re more prone to gain in likes and shares.

For me this will make sense because those that go to a title and image in their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget the average user is given hundreds of postings in their timeline if he or she login to Facebook).

On the opposite hand once you let them have valuable, high quality and easy you just read information (like a list), they’ll go through the LIKE button because they read something helpful while not having to leave their timeline.

Note: It is just a known proven fact that people have a propensity of LIKING an article without reading it so let them have good reasons to achieve this; your website visits might not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of some of the most popular Facebook pages, you will notice that they have a tendency to share with you images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. A few ideas to consider:

Quality updates – Here is the best incentive you can provide your users. Before posting anything on your own page, you need to be sure that it provides value in your audience. Choosing this consistently, you existing followers will share it using their friends and this will get more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Much like the page first. There are many tools to accomplish this but are thinking about if you don’t possess a known brand this many not be so successful.

Content upgrades – When you have a blog, you can use ask users to LIKE your page with an latest version of the post. This calls for extra tools but it’s something worth checking out.

Step 9: You should advertise your own content and page

When you develop your small business page don’t expect it will magically get 1000s of fans. Aside from the tips outlined above, you might also need in promoting your small business page in places other than Facebook.

A few ideas to take into consideration that worked for my case:

Promote in other social networking networks – When you have accounts to social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join you on Facebook also. Be polite and tell them the advantages from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you can take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and have these to follow you on facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did it manually and never using any tools) it might produce really good results.

Promote with your newsletter – When you have a newsletter or you communicate with your readers via email, make certain you you can keep them follow your Facebook page.

Do not simply write the FB URL within your signature but Inquire politely to LIKE your small business page.

Step 10: Facebook ads is a must

I have saved among the easiest and quite a few great ways to enhance your Facebook fans for last, since it is on your own that it’s not free.

Facebook provides a self-service ad platform which can be used either to enhance your group of fans (advertise your page), enhance your posts, get more leads, increase conversions or perform quantity of other actions (as shown within the image above).

The procedure is pretty easy and straightforward. Basically you end up picking a webpage you possess, select your goals (advertise your page), select your audience (determined by country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign depends on many factors. The easiest method to assess if Facebook ads is a good solution to enhance your group of fans, is always to manage a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at the very least a week). Towards the end, you can decide if the cost per like is something you’re happy to spend on.

I had great results with Facebook ads both for my websites as well as client websites i run campaigns monthly (during their visit) to further improve my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe what you spend on is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit such button so spend time and think about the message you would like to display with your ad plus the image to work with.

Conclusion

Having a big quantity of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations in your business page (steps 1 and 2 above), then your fastest way to get more followers is to apply Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no greater than $1,000 (spread in to a amount of months).

Once you are doing everything properly and provided you do have a great products or services, you can improve your fans to 100,000+ like I did using the Facebook Page of my fitness blog.