Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the business he’s launched with a Kickstarter campaign could be the next Toms.
“They add such a pop of color, that they just they make you happy.”
Ahmed is discussing the shoes being created by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s an organization focused on making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I were visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals in the local market,” he states.
he brought some of the shoes returning to NJ, had his girlfriend use them which happened:
“Everywhere she went she received plenty of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted moobs – but there is a problem with simply importing them. The artisans making these shoes only made 3 or 4 dollars a day, hardly enough to satisfy their basic needs, significantly less support a family group.
“The effort they put behind these sneakers is merely significant. They were definitely very underpaid for his or her crafts and skills so we wished to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in every.
That money visits paying Naraam artisans above rate for intricate work. Also…
“We are going to do profit sharing together, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful peep toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter location for everyone.
“I think it brings two cultures together. I think it gets people together this way.”
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