Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the business he’s launched with a Kickstarter campaign could be the next Toms.
“They add this kind of pop of color, which they just they make you content.”
Ahmed is referring to the sneakers being made by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s an organization committed to making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration can be Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and i also found these beautiful colored sandals from our market,” he states.
he brought a few of the shoes returning to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received plenty of compliments on the shoes.”
The shoes are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted a pair – but there was an issue with simply importing them. The artisans making these shoes only made A few dollars a day, hardly enough to satisfy their basic needs, a lot less support a family.
“The effort they put behind these sneakers is merely significant. These were definitely very underpaid for their crafts and skills and we wished to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in every.
Those funds would go to paying Naraam artisans above market price for intricate work. Also…
“We do profit sharing with them, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter place for everyone.
“I think it brings two cultures together. It gets people together this way.”
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