Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan using this venture, and he’s hoping the organization he’s launched using a Kickstarter campaign will be the next Toms.
“They add this kind of pop of color, which they just they create you content.”
Ahmed is referring to these shoes being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a business committed to making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I were visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from your market,” he states.
he brought a number of the shoes to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received tons of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted some – but there was a problem with simply importing them. The artisans making the sneakers only made Three or four dollars each day, hardly enough to meet their basic needs, a lot less support a household.
“The effort they place behind these footwear is simply significant. These were definitely very underpaid for crafts and skills and that we desired to change that.” Ahmed said.
So in February this coming year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in every.
That cash would go to paying Naraam artisans above market price for their intricate work. Also…
“We do profit sharing together, and we are also supplying them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Leather flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter spot for everyone.
“I think it brings two cultures together. It gets people together this way.”
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