Ways of operating from the retail food sector are always changing. This is especially true in the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the twin problems with freshness and convenience? Listed below are ways they’re attempting to grow sales through serving their potential customers better:
1. Locally sourced products. It’s actually a since products sourced locally will probably be on supermarket shelves plus supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best meals fresher.
Furthermore, today’s savvy consumers need to know exactly where their foods are coming from. This gives them to quickly trace their goods origins should they experience any difficulties with them. Hence, locally sourced could be the new concept, which food retailers are stored on board with to fulfill customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Included in this are artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and other goods with unbleached flour and healthy whole grains. Specialized departments centering on all-natural products are quitting products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients should be first-rate, without preservatives and additives. Consumers need to recognize how their vegatables and fruits are grown and processed. They want to know whether the meat they are buying is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs in these areas.
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