A popular mode of marketing tool, SMS marketing enables easy communication with the consumers. Which has a single message used to arrive at to the complete customer base, it really is cost-effective and in addition saves time.
A rapidly growing sector, SMS marketing has become a marketing and advertising tool with huge potential. Short messages of 140-160 characters long, SMS enables messages to become provided for numerous receivers within a few moments. It’s this extent and simplicity of reach from the application which makes it an effective tool to promote and marketing of goods.
Increasingly being adopted by increasingly more business houses as a preferred mode of marketing tool, SMS marketing has several advantages in addition to disadvantages.
Advantages
Easy Reach: Also called mobile marketing, through this application, marketers are able to use one particular message to convey on their entire subscriber base. As an alternative to contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, a marketing message might be given to several consumers all at once.
Personal Communication: SMS is the most favored mode of communication today with many folks deploying it to communicate with our friends, family and acquaintances. Unlike a message or possibly a newsletter, virtually every message which is sent on the cell phone is mostly read with the user. As an extremely personal mode of communication, you’ll be able to begin a direct experience of your client, building for the relationship.
Economical Nature: Rather than spending millions on multiple promotional initiatives, an individual message enables you to reach out to all consumers, thereby drastically minimizing marketing costs. With SMS prices dropping, through bulk messaging a large number of sms can be sent at low cost.
Time Saving: An instant mode of communication, marketers can contact their potential customers every time they want. Since many cellphone users maintain their phones with them at all times, through quick messaging time sensitive messages might be sent and responses can be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who produce a negative attitude towards the companies which are sending the messages which affects their brand adversely.
Cost to recipient: Less than your usual way of messaging, for SMS marketing mobile phone networks charge both sender plus the receiver of the messages. These extra charges often irritate the receivers and make up a negative image of the business enterprise house sending the messages.
Limitations of Messages: With messages being tied to 140-160 characters, it might be tough to create a powerful message within such short word limit. Moreover, further information in the form of hyperlinks may not always be received properly through the user’s phone.
While there are a few disadvantages, yet its extent of reach and expense effectiveness, make SMS Marketing a lucrative option like a marketing device.
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