A preferred mode of advertising tool, SMS marketing enables easy communication together with the consumers. With a single message getting used to achieve out to the entire client base, it’s economical and in addition saves time.
A quickly growing sector, SMS marketing has emerged as an advertising tool with huge potential. Short messages of 140-160 characters in size, SMS enables messages to be delivered to a large number of receivers within a few moments. It is this extent and easy reach from the application that makes it a robust tool for advertising and marketing of goods.
Getting adopted by a growing number of business houses as a preferred mode of advertising tool, SMS marketing has several advantages along with disadvantages.
Advantages
Simple Reach: Also called mobile marketing, through this application, marketers could use just one message to communicate to their entire client base. As an alternative to contacting each customer personally like in telemarketing, in mobile marketing through bulk messaging, a promotional message can be given to several consumers at the same time.
Personal Communication: SMS is the most favored mode of communication today with a lot of people using it to communicate with our friends, family and acquaintances. Unlike a contact or even a newsletter, nearly every message that is sent on the cellular phone is normally read with the user. Just as one extremely personal mode of communication, you’ll be able to set up a direct connection with your customer, building on the relationship.
Economical Nature: As opposed to spending millions on multiple advertising campaigns, one particular message enables you to contact all consumers, thereby drastically lowering marketing costs. With SMS prices dropping, through bulk messaging thousands of texting may be sent from suppliers.
Time Saving: An instantaneous mode of communication, marketers can get in touch with their potential customers when they want. Since several cell phone users maintain their phones together constantly, through quick messaging time sensitive messages could be sent and responses may also be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who produce a negative attitude for the companies that are sending the messages which affects their brand name adversely.
Cost to recipient: Less than your usual way of messaging, for SMS marketing cellphone networks charge both the sender and also the receiver with the messages. These extra charges often irritate the receivers and make up a negative image of the organization house sending the messages.
Limitations of Messages: With messages being limited to 140-160 characters, it becomes difficult to create an effective message within such short word limit. Moreover, additional information by means of hyperlinks may not continually be received properly by the user’s phone.
While there are several disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option like a marketing device.
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