McDonalds and Brand name Progress – Where Next?

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What business should a mega-brand like McDonald’s enter into next?

Launch McDonalds Coffee Shops!

This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and price and also by holding a distinctive position that draws adults and kids alike.

The McD’ Coffee Shops will be ideal in experiencing the coffee cultures which are growing rapidly during the entire globe. These coffee cultures dominated by Starbucks and also cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people check out cafes as time-killers enroute for the cinema, take-away, or returning to work. These are hunting for a short-term experience that’s fast with excellent service from a fair price.

McD Cafes would be separate entities in the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics along with the utilisation of the infamous ‘M’ logo will allow for immediate recognition, credibility and belief inside the medical. But also for further differentiation in the fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours which are sometimes utilized in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee shops; so kids are not entirely excluded because of this adult experience.

McDonalds is recognized for being open until late along with their Coffee Shops would thus meet the huge consumer demand from club/bar goers and tourists that might buy into a brand that enables these phones enjoy their coffee experience whenever they desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their less expensive costs in comparison to Starbucks etc would permeate countries where fast food restaurants are viewed a premium/luxury. Starbucks offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they are able access the same knowledge about more affordable prices, better and faster service.

This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty towards the brand.

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