What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and expense by holding an exceptional position that appeals to regardless of how alike.
The McD’ Coffee Shops would be ideal in experiencing the coffee cultures which can be expanding as well throughout the globe. These coffee cultures dominated by Starbucks and personal cafes attract people that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance in-store time for you to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for cafes as time-killers enroute towards the cinema, take-away, or going back to work. They are looking for a short-term experience which is fast with excellent service at a reasonable cost.
McD Fast food restaurants will be separate entities from the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and the standby time with the infamous ‘M’ logo enables for immediate recognition, credibility and belief within the medical. But also for further differentiation from your fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours which are sometimes used in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so students are not entirely excluded from this adult experience.
McDonalds is recognized for being open until late along with their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that could subscribe to a brand that permits the crooks to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, and their affordable prices compared to Starbucks etc would permeate countries where coffee shops are considered a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they are able connect to the same experience with lower prices, better and faster service.
This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.
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