What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense by holding a unique position that attracts adults and kids alike.
The McD’ Cafes could be ideal in making use of the coffee cultures which might be rapidly expanding throughout the globe. These coffee cultures covered with Starbucks and personal cafes attract individuals who pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people check out coffee houses as time-killers enroute for the cinema, take-away, or going back to work. They are looking for a short-term experience which is fast with excellent service at the fair price.
McD Coffee Shops will be separate entities from your fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics along with the technique infamous ‘M’ logo would allow for fast recognition, credibility and belief in the startup company. Except for further differentiation from the fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours which might be sometimes used in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so children are not entirely excluded using this adult experience.
McDonalds is recognized for being open until late in addition to their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that could adopt a product that permits them to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, as well as their affordable prices compared to Starbucks etc would permeate countries where cafes are thought a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they can get the same experience with more affordable prices, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty for the brand.
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