What’s Private Labeling?
Private label merchandise is manufactured by one company to be removed on the market under other company’s brand. In garments business, they are clothing which has a label limited to local store or a chain of stores. These clothing can be created by retailer’s in-house designers or by outside manufacturers. There are many textile services available today. Certainly one of such service is that of private labeling. The firms engaged in providing private labels, profit the retailers in customizing their clothing lines because of their specific categories of consumers. The businesses know their target audience and its requirements through constant research. In reality, many of them have their own product evaluation centers that speak with shoppers with regards to their present and future needs.
How are customers benefited?
Consumers be able to select quality clothing at dramatically reduced prices as compared with manufacturers’ established brands knowning that too without waiting for any discounts or promotional pricing. To get rid of all doubts about quality, some stores keep others brands too using private labeled clothing. When the customers compare both and discover they can save significantly as well as get equivalent and often better, they like to purchase in which you labeled clothing. Moreover, the retailer’s name or symbol assures that the product meets the retailer’s quality standards and specifications. Although idea of private labeling was more widespread in food products along with other health & beauty products and it’s comparatively not used to the clothing business, yet it’s making big with this sector, growing daily.
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