Event listings websites form an important part of any event marketing strategy. Free listing services for example Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters access to an enormous local and global audience that could reach over 78 million event-goers a month. With that form of reach, it’s very important that promoters utilize this free promotion method.
The professionals are obvious – totally free, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This may drive awareness, attendance and, critically, ticket sales. By piggy-backing about the availability of a few of the world’s top event sites, event organisers can overcome relative obscurity especially with brand new events. You can find, however, some downsides. Adding listings to these sites is time consuming, trying out hours as well as days with regards to the amount of events and how many sites are employed. Additionally, sometimes editorial restrictions for the individual listing sites allow it to be challenging to categorise events properly and premium content can steal away reader attention.
To operate listing sites as effectively as you possibly can, promoters should think about these:
Ensuring your events are properly categorised:
Always tag your events with a lot of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ make an effort to delve into minor genres and use artist names, venue names and locations to help you searchers too.
Should there be no field for tags when submitting your event, include it in the email to the listing site editor, or add tags for the event description. There isn’t any part of listing your event on listings sites if there is no-one to believe it is!
Making your event stick out:
Always employ an image and make sure it matches the editorial criteria in the listing site (some sites require large images, some small, and a few a specific size ratio). Listings with photos less difficult more likely to attract reader attention
Always include a ticket link. When someone is browsing a listings site and finds your event, you would like to ensure it is as easy as possible to allow them to attend.
Use lists or summary sentences when describing case or the lineup. Big blocks of text are difficult you just read and off-putting for readers on the listings sites.
Time efficiency:
Search for digital marketing software for event owners that allows promoters to automatically post event listings to 40+ sites at once, meaning you should only list your event details once and also the rest are posted automatically. This is the most effective and efficient method to list events online
Offer internships. Many young adults have an interest in breaking into the events and entertainment space and they are ready to work with very low stipends to include event make an effort to their resume. Get interns to aid with event listings plus return offer them the opportunity to try other areas of your event work
Find the most recent listings sites and overlook the others. Even if this includes you’ll lose out on some of the web audience of event-goers, then you save time by picking the very best Four to five sites highly relevant to your events.
Never underestimate the need for free listings sites – there isn’t any better way, at no cost, to achieve a sizable audience of online readers trying to find events – who you need to reach! Try adding your event to free listings sites and see which of them perform most optimally for the events.
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