Event listings websites form an important part of any event web marketing strategy. Free listing services for example Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters entry to a massive local and global audience well over 78 million event-goers per month. Your sort of reach, it’s very important that promoters employ this free promotion method.
The good qualities are obvious – at no cost, promoters can access many new channels for marketing event information, ticket links and artist lineups. This could drive awareness, attendance and, critically, ticket sales. By piggy-backing around the interest in a few of the world’s top event sites, event organisers can overcome relative obscurity particularly with completely new events. You can find, however, some downsides. Adding listings to these sites is time consuming, using hours and even days with regards to the number of events and exactly how many sites are used. Additionally, sometimes editorial restrictions for the individual listing sites ensure it is tough to categorise events properly and premium content can steal away reader attention.
Site in order to listing sites as effectively as you possibly can, promoters must look into the next:
Making certain your events are properly categorised:
Always tag your events with many different specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ try to look into minor genres and make use of artist names, venue names and locations to help searchers too.
Should there be no field for tags when submitting your event, include it within an email for the listing site editor, or add tags towards the event description. There isn’t any part of listing your event on listings sites if no one can still find it!
Making your event be noticeable:
Only use a photo and make certain it matches the editorial criteria from the listing site (some sites require large images, some small, and some a particular size ratio). Listings with photos less difficult very likely to attract reader attention
Always incorporate a ticket link. When someone is browsing a listings site and finds your event, you need to allow it to be pretty simple so they can attend.
Use lists or bullet points when describing the event or even the lineup. Big blocks of text are hard to read and off-putting for readers for the listings sites.
Time efficiency:
Look for digital marketing software for event owners that allows promoters to automatically post event listings to 40+ sites immediately, meaning you simply list your event details once along with the rest are posted automatically. This is the most reliable and efficient approach to list events online
Offer internships. Many teenagers are curious about breaking into the events and entertainment space and are happy to benefit really low stipends to provide event work to their resume. Get interns to help you with event listings plus return offer them the ability to try other areas of your event work
Select the best listings sites and ignore the others. Although this does mean you’ll miss out on some of the web audience of event-goers, then you save time by picking the superior 4 to 5 sites relevant to your events.
Never underestimate value of free listings sites – there isn’t any better way, for free, to achieve a substantial audience of internet readers looking for events – exactly who you would like to reach! Try adding your event to free listings sites to see which ones perform most optimally for your events.
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