Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. Inside the era of internet marketing, brand marketing has evolved from “mass advertising” to “targeted marketing”. Brand marketing has changed into a key url to enhance communication.
KOL’s name is the vital thing Opinion Leader, that’s produced by Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are considered as individuals or organizations informed about the press with more knowledge in specific fields, that can better explain and conduct communication with all the users. They’re someone who will be more often confronted with new knowledge or activities. Due to their professional knowledge, they are able to gain the trust of relevant groups, in order to exert their influence in this field.
KOL marketing is always to connect and communicate with its brands and products through people who have influence in specific fields. Whether it is successful, this kind of marketing can bring credibility for the promotion plan, enhance brand attributes, and acquire potential customers. KOL marketing is undoubtedly a comparatively new marketing method, which plays an important role inside the coverage and influence of social media. In China’s Internet industry, the name of Li Jiaqi will really appear in relation to KOL, which attracts one of the most attention. He’s generally known as “Mr. lipstick”. On the first day of Taobao’s Double 11 shopping carnival in 2019, he sold a lot more than 10,000 Lipsticks in five minutes. In five hours of live stream broadcast, he attracted 332 million users to watch his live streaming.
Check out about Xiaohongshu Interactive Marketing check this popular webpage: click