Posters are already an integral part of everyday living from the time the printing industry resolved how to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became more widely useful for everything from promotion, advertising, and art.
With the coming of digital marketing and advertising, some state that printed marketing is now obsolete. But, paper marketplace is still going strong. In this post, NPS compares the logic behind why you could possibly choose poster printing.
Targeted advertising
Posters come in a number of sizes, meaning they could be used in multiple different locations. Poster printing enables you to target a message specifically to those that will walk past and find out it.
Whether you’re putting your posters inside a shop window or tacking these phones lampposts – poster printing is a superb targeted marketing strategy that will keep your message is heard from the highest number of individuals possible.
Cost-effective
Compared to other kinds of printed ads, poster printing is pretty affordable – and try to cost-effective. Think about the cost-per-impression of the online ad – most impressions are produced on people already seeking relevant keywords.
With poster printing, each poster occupies an actual location, meaning it is usually seen by not merely your target audience but in addition other people walking by. For the reason that people don’t elect to look at poster advertising – it’s there, it’s of their face, and they’ll make out the print without the need of noticing they may be!
Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you acquire the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) take note of print ads. And, a newly released survey by Outdoor Media Centre learned that 92% of clients said they’d seen outdoor poster advertising inside the Half an hour before they purchased something, with 82% saying they’d impulse purchased with that same day.
Think about it – present maybe you have seen a “SALE” poster within a shop window and felt inclined to play for the look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level in a place where it’s sure to make an impact.
Versatility
Poster printing doesn’t have to be bland. Posters are amazingly versatile and offer tons of benefits, including:
A tremendous variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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