Posters are already an element of everyday life since that time the printing industry worked out the best way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became extensively utilized for anything from promotion, advertising, and art.
Using the coming of online marketing and advertising, some say that printed marketing is becoming obsolete. Nevertheless, the print companies are still going strong. In the following paragraphs, NPS compares the main reasons why you may choose poster printing.
Targeted advertising
Posters appear in numerous sizes, meaning they are often put into multiple different locations. Poster printing enables you to target an email specifically to folks that will walk past to see it.
Whether you’re putting your posters in a shop window or tacking the crooks to lampposts – poster printing is a superb targeted marketing device which will keep your message is heard through the highest number of individuals possible.
Cost-effective
In comparison to other printed marketing materials, poster printing is fairly affordable – try to cost-effective. Take into account the cost-per-impression of an online ad – most impressions are made on people already looking for relevant keywords.
With poster printing, each poster occupies a physical location, meaning it could be seen by not merely your market but additionally others walking by. This is because people don’t choose to take a look at poster advertising – it’s there, it’s inside their face, and they’ll see clearly without noticing these are!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, which means you receive the best poster printing experience tailored in your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a current survey by Outdoor Media Centre found that 92% of clients said they’d seen outdoor poster advertising from the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that 24 hour.
Consider it – present have you ever seen a “SALE” poster inside a shop window and felt tempted to put in for the look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s bound to make a direct effect.
Versatility
Poster printing doesn’t must be bland. Posters are amazingly versatile and offer loads of benefits, including:
A tremendous array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
For more information about large poster printing see our new net page