We (and also the rest of the internet for the past decade) have spent a while convincing you from the significance of acquiring online reviews for the business. How about we just assume you’re obsessed about the advantages of having a couple of people tout how awesome you are on the internet.
That said, it isn’t really safe to assume everyone knows wherever inside the wide realm of the internet we can easily point those well wishers once they need to sing our praises. I am talking about, organic beef all be able to rattle off 1 or 2 sites (“Yelp! And I think you can use them to show up in the search engines Maps, too?”), but we do not exactly possess a laundry list of options at our disposal.
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Take a look at our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. For example, those involved with center industry may want to perform UrbanSpoon. This web site post won’t get into websites that are specific to at least one industry, however it will provide ratings website that apply to businesses in any industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was one of the first internet vendors to allow people to post reviews of goods in 1995, and it remains one of the most important helpful information on consumers trying to make informed purchase decisions. Even if people can and in many cases do purchase a product elsewhere, should it be obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then lots of people will look up its Amazon review before they decide to purchase.
What is going to separate your products or services derived from one of that looks exactly like it? Those shiny gold stars and good reviews. Items are rated over a five-star rating scale, which can be separated by number of reviews per star, followed by most helpful reviews and a lot recent reviews.
2) Angie’s List
Designed for U.S.-based service businesses, Angie’s List is a “higher-end” website, because users already have to purchase membership. However, you get what you purchase. The reviews, given with an A-F scale, are normally very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews is not anonymous, that helps eliminate fake or misrepresentative reviews, and companies can react to the reviews posted about them, too.
It’s absolve to generate a page for the company. After you have yours, encourage your clients who’re on Angie’s List to depart reviews there — members are the only ones in a position to get it done!
3) Choice
Have customers in Australia? Choice is a member-funded review website operating out of Australia. Choice independently test products and services and still provide performance reviews for their members. The majority of the work they do involves testing products and services themselves, creating product comparisons, and writing buying guides. Additionally, though, they do allow members to rate and discuss specific product brands and models to Choice members. If you have customers in Australia, we suggest encouraging those who are on Substitute for leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded away from Europe into 65 countries, such as U.S. The platform for businesses helps companies throughout the entire world proactively collect reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.
While they possess a basic version for free (this enables you to create a profile page and collect reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social websites, and link review data in your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers completely from your customer service team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it is the folks from which? who write the reviews — not the shoppers. They don’t accept submissions for product testing or survey inclusion, nevertheless they do encourage people to let them know about their items and services by emailing [email protected].
While this leaves less room that you should influence whether your products find yourself on his or her site, it’s still worthwhile to learn about and checking in with this popular site, particularly if you have customers inside the U.K. Your website has product reviews for anything from dishwashers and tablets to cars and bank cards. They make certain you review all these products themselves, after which come up with both their methodologies and results. Additionally, they take customer surveys of things prefer and worst firms for customer service.
Plenty of their content is free, but customers can become members for ?10.75 a month to have use of a “Best Buys” and “Don’t Buy” list, the latest reviews of goods from their test labs, and use of their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and purchase all products that they test. (Fun fact: They’re buying and test 80 cars per year!) This is about as legitimate since it gets. As such, there’s not much you’re able to do here “except” let’s say you sell a product, make certain it is certainly, great.
Basically, you might take this website being a lesson in excellent articles. For each product they review, they offer review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Basically the main element to great content, are we right?
8) TripAdvisor
In case you are inside the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you need to browse the reviews around the popular website TripAdvisor. Since the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about almost every location in the world you may image. A lot of people look there before you make a trip.
The main element to a successful profile on TripAdvisor is so that it is as close to the top level of their popularity index as is possible, to ensure people trying to find information inside a specific place visit your listing. In accordance with TripAdvisor, the buzz ranking algorithm will depend on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they give businesses trying to enhance their ranking:
Quantity: Ask your friends and relatives to create reviews, and make use of our management center tools to remind them as soon as they look at. Offering incentives for reviews is from the rules, though — have a look at our policy to successfully determine what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality as well as a memorable experience may write positive reviews. Monitor what previous reviewers showed to view what worked and did not perform best for the property so that you can maintain and improve your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews close to impact on a hotel’s ranking with time. Again, encourage guests to create reviews to hold fresh content rolling in.”
9) Yelp
Yelp is a free website that lets consumers rate businesses over a five-star scale. Service repair shop can generate a profile on Yelp for free, and users can set up their particular free profiles to analyze a business. You’re absolve to react to reviewers, too, but we suggest going for a balanced and polite way of any negative reviews you get, as Yelpers are in a reasonably tight-knit community.
Yelp in addition has come under fire over the past number of years for a few slightly shady practices, like incentivizing businesses to market together in return for gaming the hunt latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers began to look at Yelp reviews overall and also the reviewer’s clout in your mind, instead of getting powered down with a business as a result of one bad listing.
That said, it’s still to help you to obtain a constant stream of positive online reviews coming to your business’ Yelp account so happy company is always at the top of your review feed — especially is you’re a location-based business. Yelp profile information contains things like store hours and information, which means your profile will frequently generate when individuals Google your organization.
10) Google My company
You already know those reviews that demonstrate up with you search Google to get a business? Yeah, those ideas take presctiption this list greatly.
Google’s Pigeon algorithm update uses distance and ranking parameters to provide improved regional online research results. So, for your business’ how do people be properly optimized for search, you need to set up verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, etc, especially on Google, can give you a good start browsing. Only verified local Google+ pages can react to reviews.
An added bonus? Google Maps pulls that information and those reviews in to the app, so having a great deal of content within can make your organization look more reputable.
11) Yahoo! Local Listings
Similar to Google My company reviews, Yahoo! Local reviews let users post reviews of businesses using a five-star rating system.
In accordance with Internet search engine Land, Yahoo! still receives about 10% of internet search engine share. So however, you might n’t want to get time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you need to make sure to possess a presence on G2 Crowd. Each month, over 300,000 people looking to purchase software look at 37,000+ user feedback on this internet site so they can make better purchasing decisions.
G2 Crowd operates similar to Yelp, in a unique niche. Information mill reviewed over a five-star scale, and reviews cover anything from setup and simple of usage to security and support. Reviewers respond to your questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, you can upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to be sure they’re users (even though the reviews themselves can nevertheless be anonymous), allowing users to view what their LinkedIn connections are saying about particular website programs on TrustRadius. This adds a layer of trust for someone reading the web page.
You may use the web page to browse reviews of human companies, or compare two companies side-by-side to check their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve put together a whole bunch of buyer guides for categories including talent safes, business intelligence software, core HR software, social websites, and A/B testing to help those find the proper product for them depending on a huge selection of reviews and user ratings.
14) Salesforce AppExchange
Offer an app around the Salesforce AppExchange? Then you’ll need to record your app’s ratings and reviews there. Testamonials are using a five-star rating system, each app has reviews listed with the most helpful positive review and a lot helpful negative reviews first, followed by all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and discover the amount of downloads with simply a couple of clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, better Business Bureau (BBB) evaluates all kinds of businesses against a couple of tips based on how businesses should treat the public. They don’t directly recommend or endorse any businesses, products, or services; they only supply the public with all the information about their site about businesses, and when they’ve met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, just like a short company bio and also the company’s accreditation status, a medical history of any complaints made about the business and whether were resolved, reviews, and also the BBB’s A – F rating from the business.
16) Glassdoor
Glassdoor is an employee website that can help anyone — from prospective employees to potential clients to investors — receive an notion of that of a business is love internally. In other words, it will help look at the more qualitative factors of things like valuation.
Employees can share how it is like to interview and act on their companies, and also the site shows visitors which information mill rated highest by their workers. Many employers put it to use to create their employment brand so they can target and recruit candidates, but you also can utilize reviews to share ideas internally for improvement among your management team.
Creating a business account costs nothing, and an easy task to track and react to reviews. As an example, you can set up alerts and that means you receive an email when a new review is posted so that you can acknowledge and react to each.
Other areas for Testimonials
Online reviews also exist on websites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … and a few brands just get them unsolicited, for better or for worse.
Here are some websites that, if you (please, decide to) functions as additional hubs for online reviews. And they’re awesome, since they have enormous reach, and you have some — otherwise entire — control of these properties.
17) Facebook Ratings & Reviews
Did you know there exists a put on Facebook for fans to depart ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears around the left-hand side of the Facebook Page, and you also can’t move or take it off as if you can other parts of the Page.
Anyone logged into Facebook can post a rating or writeup on a business. All they should do is see a Reviews part of your Page, click the grey stars to choose a rating, after which write an optional review. They’re able to make that review public, visible to friends, or visible just to them.
18) Twitter
The ridiculously fast-paced nature of Twitter makes it appear like an odd spot to make an effort to accumulate reviews. But while users probably won’t always look for reviews entirely on Twitter (if you don’t started some sort of review hashtag, perhaps), tweets remain indexed browsing results. Meaning a user’s tweet, whether complimentary or less-than, could show up inside the SERPs when someone’s trying to find reviews on your own business.
Not just that — there’s stuff you can actively use the positive tweets coming to you. For example, we tested the component of social proof on conversions right here at HubSpot, attaching three tweets that gave positive reviews with an ebook i was promoting at that time. Do you know what happened? The CTA with all the three tweets converted superior to the CTA without any tweets. In case you begin to “Favorite” tweets that may serve as positive reviews later on, it’s going to be more readily found them when you wish to utilize them in your marketing.
19) Your own personal Website
Finally, the one place in which you have total and utter control: your website. This is an great spot to publicize reviews you get (perhaps embed some of those tweets you favorited?) You may make a bit of the website dedicated just to reviews and testimonials, and in many cases add a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and you also encounter happy customers who wish to add an optimistic review try not to have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a put on your website to share their kind words. Consider adding testimonials to landing pages and product pages, too.
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