Globally, the use of cellphones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate because of its convenience, cost-efficiency, comfort and ease. The application of mobile phones is closing a digital divide relating to the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to formulate websites that are mobile-friendly to be able to reach these mobile users. One way of doing so is usually to create designs that are tuned in to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) is often a technique used in web page design allowing webpages react to the screen size, orientation and platform with the device an individual is viewing with.
Responsive design are the simple the crucial element that has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. By way of example, if the user switches coming from a cell phone to some tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities associated with designing such websites, listed here are the organization benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to disclose and conceal areas of images over the internet. This fluidity can make it user-friendly, accessible and delightful when compared to conventional websites. Users can surf your website no matter the environment they wind up, hence helping the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended SEO and SEM as best practice so firms that don’t have choices missing out. To be the most favored global search results, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
As outlined by Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals focusing on SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say for sure that developing a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is generally costlier and/or inconvenient than using mobile phones. Cellular phones offer easy and quick entry to information about the move. Responsive websites are thus reasonable to users who spend little to no period in an office space.
For businesses, the responsive web page design reduces design and development costs as they do not have to develop different websites for different devices. Additionally, businesses will save you cash maintenance costs because they is going to be focusing on just one website.
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