Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the internet is growing within an alarming rate due to the convenience, cost-efficiency, ease. The usage of cellular phones is closing a digital divide between the rich and poor; and the urban and rural dwellers. All companies are duty-bound to develop websites that are mobile-friendly as a way to reach these mobile users. Another way of doing this is to create designs that are tuned in to different devices and screen sizes.
What then is responsive web design?
Responsive web page design (RWD) is really a technique found in web page design to allow webpages answer the screen size, orientation and platform in the device an end user is viewing with.
Responsive design will be the simple the very first thing containing changed the browsing behavior of browsers in recent years. Such websites can handle changing from device to device. By way of example, if your user switches from the cellphone into a tablet device, the website automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities involved in designing such websites, are mainly the business enterprise great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to disclose and conceal aspects of images on websites. This fluidity can make it user-friendly, accessible and delightful in comparison with conventional websites. Users can surf your site no matter the environment they find themselves, hence helping the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that will not have options at a disadvantage. Is the hottest global search engine, Google explained that responsive websites are really simple to crawl and perform favourably searching results.
As outlined by Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can easily safely say for certain that developing a responsive website may help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is normally more costly and/or inconvenient than using cellular phones. Cellular phones offer quick and easy usage of facts about the move. Responsive websites therefore are cost effective for users who spend virtually no in time an office space.
For businesses, the responsive web page design reduces design and development costs since they don’t must develop different websites for several devices. Additionally, businesses will save cash maintenance costs as they will be emphasizing only one website.
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