Exactly how to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example the way to get a lot more than 10,000 fans on the Facebook business page.

Facebook may be the king of social support systems using more than 1.79 billion active users monthly (Updated December 2016). It really is utilised by a lot more than 60% of Internet users Worldwide which is an incredible tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the need for having many Facebook fans on the business page?

It indicates popularity – It’s obvious how the number of fans reveals how popular a website is. A cheap business page with 100,000 followers is much more popular than the usual page with 1,000 fans and this leads to a number of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website needs lots of Facebook fans. 5 years ago this didn’t issue but also in the Twenty-first century, social proof is essential.

More fans, more visits – Greater fans you’ve, the harder may be the number of individuals that may see your posts of their timeline and perchance call at your website.

While this really is, it should be noted that not all your fans might find your site content.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 percent) might find your status updates.

This number may differ, what is essential to comprehend now, is actually you’ve 10,000 fans so you post a new update, it’ll be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media is often a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing quite popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are believing that using a great deal of Facebook fans is essential for the website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans and yes it continous to develop organically.

Step 1: Firstly – you need to have a Facebook business page

It sounds silly for the experienced nevertheless for beginners to social media this may be a new challenge: An individual Facebook page differs from a small business page.

If you would like to have friends on Facebook to talk about your holiday photos you will want to make a personal page however if you want to have fans and followers for the website or business you will want to make a Facebook business page.

So, the first task would be to make certain you create a Facebook business page as well as the second step would be to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most critical optimization tip of.

The quality of the content posted on the Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or higher likes from ads even as we might find below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above you will want to use a business page and not an individual page, however you still need to offer an active personal facebook account.

Here is why:

After you post an update on the business page, one way to improve exposure and likes, would be to share that post on the personal page too.

People you’ve as friends on the personal page are more inclined to ‘like’ and ‘interact’ with all the post shared from a business page as well as improve the engagement factor of your posts.

As an outcome, facebook will show your site content to more fans (organically).

So, one way to improve the number of people who view your site content and go at night 4% of you group of fans would be to share and promote the post on the personal page.

It goes without saying how the more number of friends greater could be the visibility from the post.

Also, make sure that you invite all your existing friends (and brand new ones) to love your Facebook business page. Do this every time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media marketing 101 however you must have the Facebook like box on the website for 3 reasons:

#1 – It’s a way to associate your web site with all the Facebook business page. Quite simply this is a method to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you are getting lots of fans, that is something you needs to be proud off the other to show to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to improve your group of fans organically. Your readers can follow your web site by clicking so on button while not having to check out Facebook.

Hint: For max results, placed the LIKE box above fold (around the sidebar).

Hint 2: You can also popup such box to new users (by way of example, after they spend A minute on a page, after they scroll down to the underside or after they make an effort to leave your page – while this works well regarding getting new likes, you need to be careful to not help it become too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box in a prominent position on the website.

The next natural step would be to start sharing happy to maintain fans happy and possibly manage to convert them from fans > site visitors > customers.

Some simple rules to follow along with that may improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing with your page. For instance, if the web site is about Social media marketing, share content associated with social media and not about sports or anything else you could like. Should your users wish to read sports news, they do know where to locate them.

#2 – Don’t forget that they follow your business page to have updates about your website (and niche) and not about your social gatherings: If you need to get social, then takes place personal Facebook page, your business page is approximately your web site.

#3 – As a rule thumb, I personally use my company page to talk about content from my niche only, if I must share a thing that is not associated with my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. If you have a campaign to talk about something like that that could benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content that is associated with your niche, evidently this will not come from your web site. Have a balance between promotional and content your followers may want to read.

Step 6: Share interesting and top quality content (not only links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Let me provide you with an illustration to understand I am talking about.

When you would like to share an article from a website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something like this:

You can share this post without adding any extra information. Should your title and pictures are fantastic, you’re going to get numerous likes with regards to the time you make the post, number of fans etc.

If one the other hand, you enrich this post by having more info and also a listing, then other items being equal, you’re very likely to gain more likes and shares.

For me this makes sense since people that see a title and image of their timeline may not ‘Like It’ mainly because it provides no value for many years (don’t forget how the average user is assigned countless postings of their timeline should they login to Facebook).

On the other hand if you allow them to have valuable, top quality and easy to read information (just like a list), they’re going to select the LIKE button since they read something useful while not having to leave their timeline.

Note: It is just a known undeniable fact that folks have a bent of LIKING an article without reading it so allow them to have why you should achieve this; your web site visits may not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at one of the most popular Facebook pages, so as to they have an inclination to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. Several tricks to consider:

Quality updates – This is the best incentive it is possible to offer users. Before posting anything on the page, you should make certain that it offers value to your audience. With this option consistently, you existing followers will share it with their friends as well as have more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to LIKE the page first. There are various tools to do this but are thinking about that when you don’t use a known brand this many ‘t be so successful.

Content upgrades – For those who have a blog, you should use ask users to enjoy your page to have updated version of your post. This requires extra tools but it is something worth testing.

Step 9: You’ll want to market own content and page

When you create your business page don’t expect that it’s going to magically get a huge number of fans. Aside from the tips outlined above, there is also to market your business page in places apart from Facebook.

A few tricks to take into account that assisted my case:

Promote in other social media networks – For those who have accounts with other social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up yourself Facebook too. Be polite and reveal to them the advantages from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, it is possible to reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and have the crooks to follow yourself facebook (both your business and personal pages).

This method although it ‘s time consuming, (Used to do it manually and not using any tools) it might produce great results.

Promote with your newsletter – For those who have a newsletter or if you communicate with your readers via email, make sure that you make them follow your Facebook page.

Do not only write the FB URL using your signature but ASK them politely to enjoy your business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and quite a few efficient ways to improve your Facebook fans for last, as it is often the only person that it’s not free.

Facebook offers a self-service ad platform that can be used with the idea to improve your group of fans (market page), improve your posts, get more leads, increase conversions or perform a number of other actions (as shown in the image above).

The procedure is pretty easy and straightforward. Basically you decide on a site you have, select your ultimate goal (market page), select your audience (according to country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends upon numerous factors. The best way to assess if Facebook ads is a superb treatment for improve your group of fans, would be to operate a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at least every week). At the end, it is possible to decide if the fee per like is one area you’re prepared to buy.

I had great outcomes with Facebook ads both for my websites as well as client websites and i also run campaigns every month (for a few days) to boost my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe that that which you buy is Facebook likes in fact you pay Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit such button so spend an afternoon and take into account the message you would like to display with your ad plus the image to work with.

Conclusion

Having a large number of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations to your business page (steps 1 and 2 above), then this simplest way to obtain more followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans with no a lot more than $1,000 (spread into a amount of months).

Once you need to do everything properly and provided that you’ve got a great products or services, it is possible to improve your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.