Exactly how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example ways to get over 10,000 fans on your own Facebook business page.

Facebook may be the king of internet sites with over 1.79 billion active users per month (Updated December 2016). It is used by over 60% of Web users Worldwide which is an excellent tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the importance of having many Facebook fans on your own business page?

It indicates popularity – It’s a given that the amount of fans reveals how popular a website is. A fanpage business page with 100,000 followers is more popular than a page with 1,000 fans and also this results in a amount of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, blog or website needs to have a great deal of Facebook fans. 5yrs ago this did not issue in the 21st century, social proof is very important.

More fans, more visits – The harder fans you’ve got, the more may be the amount of people that will visit your posts inside their timeline and possibly visit your website.

While this is correct, it should be noted that not all your fans will dsicover your posts.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your followers (only Four percent) will dsicover your status updates.

This number may differ, what is very important to understand now, is when you’ve got 10,000 fans and you post a fresh update, it will likely be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is really a ranking factor, many studies show that popular websites on Facebook will perform better in search, absolutely nothing quite popular websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a lots of Facebook fans is very important for the website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and it continous to grow organically.

Step 1: First things first – you’ll want a Facebook business page

It may sound silly to the experienced however for beginners to social websites this is something totally new: A personal Facebook page differs from a small business page.

If you need to have friends on Facebook to talk about your holiday photos you will want to create a personal page however if you simply want fans and followers for the website or business you will want to create a Facebook business page.

So, step one is to ensure that you produce a Facebook business page and also the next step is to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most important optimization tip coming from all.

The company’s content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw in new fans or higher likes from ads even as will dsicover below.

Step 3: Make the most of your own Facebook account

I mentioned in step one above you’ll want to have a very business page instead of a personal page, nevertheless, you still need to have an active personal facebook account.

Here is the reason:

After you post an update on your own business page, a good way to boost exposure and likes, is to share that post on your own personal page too.

People you’ve got as friends on your own personal page will ‘like’ and ‘interact’ using the post shared out of your business page and will also improve the engagement factor of your posts.

As an effect, facebook shows your posts to more fans (organically).

So, a good way to boost the number of people that view your posts and go past the 4% individuals following is to share and promote the post on your own personal page.

It goes without saying that the more amount of friends the bigger will be the visibility from the post.

Also, make sure that you invite all your existing friends (and new ones) to adore your Facebook business page. Do this each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media 101 nevertheless, you need to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a method to associate your web site using the Facebook business page. In other words it is just a way to ‘tell’ search engines like yahoo until this is your official Facebook business page.

#2 – When you’re getting a great deal of fans, this is something you should be proud off and something to indicate for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a sensible way to increase your following organically. Your potential customers can follow your web site by clicking such button and never have to visit Facebook.

Hint: For maximum results, position the LIKE box above fold (around the sidebar).

Hint 2: You can also popup etc box to new users (as an example, when they spend A minute with a page, when they scroll into underneath or when they try and leave your page – although this is useful regarding getting new likes, you should be careful to never ensure it is too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box within a prominent position on our website.

The next natural step is to start sharing prepared to keep your fans happy as well as perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to adhere to that will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see in your page. For instance, should your web site is about Social websites, share content associated with social websites instead of about sports or anything else you could possibly like. If your users desire to read sports news, they know where to find them.

#2 – Don’t forget that they follow your company page to obtain updates regarding your website (and niche) instead of regarding your social gatherings: If you need to get social, then takes place personal Facebook page, your company page is approximately your web site.

#3 – Generally thumb, I prefer my opportunity page to talk about content from my niche only, easily need to share a thing that isn’t associated with my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you’ve got a promotion to talk about or something that might benefit your fans, you can do so but don’t drink too much.

Try to write interesting, shareable content that’s associated with your niche, evidently this will not come directly from your web site. Have a very balance between promotional and content that your particular followers should read.

Step 6: Share intriguing, notable and good quality content (not merely links)

I made some tests in connection with impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. Permit me to offer you an illustration to understand I am talking about.

When you need to share a post out of your website on Facebook, put forth Facebook status updates and type in the webpage URL. It looks something such as this:

You can share this informative article without adding any other information. If your title and images are perfect, you will get many likes with respect to the time you create the post, amount of fans etc.

If one the opposite hand, you enrich your post by having additional information specifically a list, then other pursuits being equal, you happen to be prone to gain more likes and shares.

For me this may cause sense because people that see a title and image inside their timeline might not ‘Like It’ because it provides no value in their mind (don’t forget that the average user is offered numerous postings inside their timeline if he or she login to Facebook).

On the opposite hand whenever you let them have valuable, good quality and straightforward you just read information (just like a list), they will click on the LIKE button given that they read something useful and never have to leave their timeline.

Note: It’s a known undeniable fact that everyone has a propensity of LIKING a post without reading it so let them have top reasons to do so; your web site visits might not increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a review of one of the most popular Facebook pages, you will recognize that they generally tend to talk about images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A couple of suggestions to consider:

Quality updates – This is the best incentive you can lengthy users. Before posting anything on your own page, you have to make sure that it offers value for your audience. When you do this consistently, you existing followers will share it using their friends and will also attract more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is to Much like the page first. There are various tools to achieve that but have in mind that if you don’t have a very known brand this many stop so successful.

Content upgrades – For those who have your blog, you can use ask users to LIKE your page to get an new version of your post. This implies extra tools yet it’s something worth testing out.

Step 9: You need to market your own content and page

When you develop your company page don’t expect that it will magically get 1000s of fans. Aside from the tips outlined above, you need to to market your company page in places other than Facebook.

A few suggestions to consider that assisted my case:

Promote in other social websites networks – For those who have accounts with social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on you on Facebook too. Be polite and tell them the rewards from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and enquire of these to follow you on facebook (your business and personal pages).

This method eventhough it ‘s time consuming, (Used to do it manually instead of using any tools) it could produce really good results.

Promote in your newsletter – For those who have a newsletter or if you talk with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not merely write the FB URL through your signature but ASK them politely to LIKE your company page.

Step 10: Facebook ads is really a must

I have saved among the easiest and quite a few efficient ways to increase your Facebook fans for last, because it is the only person that it’s not free.

Facebook comes with a self-service ad platform that can be used with the idea to increase your following (market your page), boost your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).

The procedure is pretty basic and straightforward. Basically you select a page you have, select your goal (market your page), select your audience (based on country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign depends on many factors. The simplest way to assess if Facebook ads is an excellent solution to increase your following, is to run a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (a minimum of a week). By the end, you can decide if the cost per like is a thing you happen to be happy to pay for.

I had achievement with Facebook ads for both my websites as well as client websites and that i run campaigns each month (during their visit) to improve my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Lots of people feel that what you pay for is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit etc button so spend time and consider the message you need to display in your ad and also the image to work with.

Conclusion

Having a huge amount of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the mandatory optimizations for your business page (steps 1 and a couple of above), then this easiest method to obtain additional followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no over $1,000 (spread into a time period of months).

Once you need to do everything properly and so long as you’ve got a great products or services, you can increase your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.