Precisely how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example getting more than 10,000 fans on your own Facebook business page.

Facebook could be the king of social networking sites with more than 1.79 billion active users each month (Updated December 2016). It is utilized by more than 60% of Internet surfers Worldwide and it is a great tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the importance of having many Facebook fans on your own business page?

It indicates popularity – It goes without saying that the variety of fans reveals how popular an online site is. A likes business page with 100,000 followers is much more popular than the usual page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, have in mind that the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website needs to have a great deal of Facebook fans. 5yrs ago this didn’t make a difference but also in the Twenty-first century, social proof is essential.

More fans, more visits – Greater fans you’ve, the greater could be the amount of people that may view your posts in their timeline and possibly go to your website.

While this is true, it ought to be noted that all your fans will dsicover you.

As already explained inside a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of one’s followers (at most 4 percent) will dsicover your status updates.

This number can differ, but what is essential to understand now, is actually you’ve 10,000 fans and you post a whole new update, it’ll be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing can be a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, today so popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now you are believing that using a lots of Facebook fans is essential for your website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans plus it continous growing organically.

Step 1: First suggestion – you must have a Facebook business page

It sounds silly to the experienced but for beginners to social media marketing this can be something new: Your own Facebook page differs from a small business page.

If you want to have friends on Facebook to express your holiday photos then you need to create a personal page however if you want fans and followers for your website or business then you need to create a Facebook business page.

So, the first step is always to make sure that you develop a Facebook business page and also the the second step is always to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most significant optimization tip of most.

The expertise of the content posted on your own Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw new fans or higher likes from ads even as will dsicover below.

Step 3: Benefit from your own Facebook account

I mentioned in step one above you’ll want to use a business page and not a personal page, but you still need to have an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, one of the ways to increase exposure and likes, is always to share that post on your own personal page too.

People you’ve as friends on your own personal page may ‘like’ and ‘interact’ with all the post shared from a business page and will also increase the engagement factor of one’s posts.

As a result, facebook will demonstrate you to more fans (organically).

So, one of the ways to increase the quantity of people who view you and go at night 4% of you group of fans is always to share and promote the post on your own personal page.

It is evident that the more variety of friends the larger will be the visibility from the post.

Also, ensure that you invite all your existing friends (and a) to adore your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 but you require the Facebook like box on your own website for several reasons:

#1 – It’s ways to associate your internet site with all the Facebook business page. To put it differently it is a way to ‘tell’ engines like google that this is your official Facebook business page.

#2 – When you are getting a great deal of fans, this can be something you must be proud off and another to exhibit on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to expand your group of fans organically. The future prospect can follow your internet site by clicking such button while not having to head to Facebook.

Hint: For maximum results, position the LIKE box above fold (for the sidebar).

Hint 2: You can even popup the like box to new users (for instance, when they spend A minute on a page, when they scroll right down to the lower or when they try to leave your page – even though this is successful with regards to getting new likes, you ought to be careful never to ensure it is too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box inside a prominent position on the website.

The next natural step is always to start sharing prepared to keep the fans happy and possibly find a way to convert them from fans > website visitors > customers.

Some simple rules to follow along with that may increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing with your page. By way of example, should your website is about Social websites, share content related to social media marketing and not about sports or some different you may like. If the users desire to read sports news, they understand how to locate them.

#2 – Don’t forget which they follow your business page to acquire updates relating to your website (and niche) and not relating to your social gatherings: If you need to get social, then make use of personal Facebook page, your business page is approximately your internet site.

#3 – As a rule thumb, I use my business page to express content from my niche only, basically need to share something is not related to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you’ve got an offer to express or something that could benefit your fans, you can do this but don’t drink too much.

Try to post interesting, shareable content that’s related to your niche, evidently this will not come straight from your internet site. Keep a balance between promotional and content that the followers might want to read.

Step 6: Share interesting and high quality content (not simply links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with links. I want to give you an illustration to understand what I am talking about.

When you want to share content from a website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this article without adding the other information. If the title and pictures are great, you will definately get a number of likes with respect to the time you create the post, variety of fans etc.

If one one other hand, you enrich this page by having more details and particularly a listing, then other pursuits being equal, you might be very likely to get more likes and shares.

For me this may cause sense because individuals that see a title and image in their timeline might not ‘Like It’ mainly because it provides no value to them (don’t forget that the average user is given numerous postings in their timeline when they login to Facebook).

On one other hand once you allow them to have valuable, high quality and simple to read information (like a list), they’ll go through the LIKE button given that they read something useful while not having to leave their timeline.

Note: It is just a known proven fact that folks have an inclination of LIKING content without reading it so allow them to have why you should do this; your internet site visits might not increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at probably the most popular Facebook pages, you will recognize that they have an inclination to express images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. Several tips to consider:

Quality updates – This is the best incentive you can lengthy users. Before posting anything on your own page, you need to make certain that it gives you value on your audience. With this option consistently, you existing followers will share it with their friends and will also attract more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Such as the page first. There are various tools to do that but have in mind that if you don’t use a known brand this many ‘t be so successful.

Content upgrades – When you have a blog, you need to use ask users to LIKE your page to obtain an new version of one’s post. This calls for extra tools however it is something worth trying out.

Step 9: You should market own content and page

When you create your business page don’t expect that it will magically get a large number of fans. In addition to the tips outlined above, you might also need to promote your business page in places aside from Facebook.

A few tips to take into consideration that assisted my case:

Promote in other social media marketing networks – When you have accounts with social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself on Facebook too. Be polite and reveal to them the rewards from the process.

Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, you can benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and ask these phones follow yourself on facebook (your personal and business pages).

This method although it is time consuming, (I did so it manually and not using any tools) it could produce great results.

Promote with your newsletter – When you have a newsletter or you engage with your readers via email, ensure that you ask them to follow your Facebook page.

Do not simply write the FB URL through your signature but Question them politely to LIKE your business page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and most good ways to raise your Facebook fans for last, as it is on your own that it’s not free.

Facebook provides a self-service ad platform which you can use either to raise your group of fans (market page), improve your posts, get more leads, increase conversions or execute a variety of other actions (as shown in the image above).

The procedure is actually comparatively simple and straightforward. Basically you choose a page you have, select your main goal (market page), select your audience (depending on country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign depends on a number of factors. The best way to assess if Facebook ads is a great strategy to raise your group of fans, is always to run a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (no less than a week). Towards the end, you can evaluate if the cost per like is one area you might be prepared to buy.

I had accomplishment with Facebook ads for both my websites as well as for client websites i run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. A lot of people think that what you buy is Facebook likes but in reality you have to pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit the like button so spend some time and think about the message you want to display with your ad plus the image to make use of.

Conclusion

Having a huge variety of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations on your business page (steps 1 and a pair of above), then your simplest way to get additional followers is with Facebook ads. Along with some A/B testing you can get to 10,000 fans with no more than $1,000 (spread in to a amount of months).

Once you do everything properly and given that you’ve got a great services or products, you can expand your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.