Just how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example ways to get more than 10,000 fans on your Facebook business page.

Facebook will be the king of social support systems with more than 1.79 billion active users each month (Updated December 2016). It really is used by more than 60% of Online users Worldwide in fact it is an incredible tool for promoting products or services, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s a given that this quantity of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans and also this creates a quantity of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website will need a lot of Facebook fans. 5yrs ago this would not issue however in the 21st century, social proof is important.

More fans, more visits – The greater fans you might have, the higher will be the amount of people which will see your posts inside their timeline and perhaps call at your website.

While this is, it ought to be noted that your entire fans will discover your posts.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your followers (a maximum of 4 %) will discover your status updates.

This number can vary, but what is important to understand now, is actually you might have 10,000 fans and you post a whole new update, it will be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social media is a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, today very popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you will be convinced that developing a lot of Facebook fans is important on your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and it continous to cultivate organically.

Step 1: First off – you’ll want a Facebook business page

It may seem silly for that experienced but for beginners to social media this is new things: Your own Facebook page differs from a small business page.

If you wish to have friends on Facebook to share your holiday photos you will need to generate a personal page however if you simply want to have fans and followers on your website or business you will need to generate a Facebook business page.

So, the first task is always to make certain you produce a Facebook business page and the the second step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most critical optimization tip of all.

The company’s content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or more likes from ads even as will discover below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in 1 above that you need to use a business page rather than your own page, nevertheless, you still need to have an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to boost exposure and likes, is always to share that post on your personal page at the same time.

People you might have as friends on your personal page are more likely to ‘like’ and ‘interact’ using the post shared from the business page as well as raise the engagement factor of your posts.

As an effect, facebook shows your posts to more fans (organically).

So, one of the ways to boost the number of people who view your posts and go past the 4% of you group of followers is always to share and promote the post on your personal page.

It is obvious that this more quantity of friends the larger will be the visibility with the post.

Also, ensure that you invite your entire existing friends (and new ones) to love your Facebook business page. Do this any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box on your website for several reasons:

#1 – It’s a way to associate your internet site using the Facebook business page. To put it differently it’s a method to ‘tell’ search engines this is your official Facebook business page.

#2 – When you’re getting a lot of fans, this really is something you ought to be proud off then one to indicate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to improve your group of followers organically. Your readers can follow your internet site by clicking so on button without needing to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You can even popup etc box to new users (by way of example, when they spend A minute on the page, when they scroll into the bottom or when they attempt to leave your page – even if this is successful when it comes to getting new likes, you have to be careful to never help it become too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box inside a prominent position on our website.

The next natural step is always to start sharing content to keep your fans happy as well as perhaps have the ability to convert them from fans > site visitors > customers.

Some simple rules to adhere to which will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing in your page. By way of example, should your web site is about Social media marketing, share content related to social media rather than about sports or some different you may like. In case your users desire to read sports news, they know finding them.

#2 – Don’t forget they follow your business page to get updates about your website (and niche) rather than about your social gatherings: If you want to get social, then make use of personal Facebook page, your business page is all about your internet site.

#3 – Typically thumb, I use my business page to share content from my niche only, if I must share a thing that isn’t related to my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. If you have a campaign to share or something that may benefit your fans, you can do so but don’t go crazy.

Try to post interesting, shareable content which is related to your niche, it sometimes does not come straight from your internet site. Maintain a balance between promotional and content that the followers might want to read.

Step 6: Share intriquing, notable and good quality content (not simply links)

I made some tests in connection with impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with links. Allow me to provide you with one example to understand After all.

When you wish to share an article from the website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this informative article without adding any additional information. In case your title and pictures are perfect, you will definately get a number of likes with respect to the time you create the post, quantity of fans etc.

If one one other hand, you enrich your post by having more details and particularly a subscriber base, then other pursuits being equal, you happen to be prone to gain in likes and shares.

For me this will make sense because people that view a title and image inside their timeline may not ‘Like It’ as it provides no value to them (don’t forget that this average user is presented with hundreds of postings inside their timeline every time they login to Facebook).

On one other hand whenever you allow them to have valuable, good quality and straightforward you just read information (as being a list), they’ll select the LIKE button since they read something helpful without needing to leave their timeline.

Note: It’s a known indisputable fact that individuals have a bent of LIKING an article without reading it so allow them to have top reasons to achieve this; your internet site visits may not increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at some of the most popular Facebook pages, you will see that they tend to share images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A couple of tips to consider:

Quality updates – This is actually the best incentive it is possible to lengthy users. Before posting anything on your page, you’ll want to be sure that it provides value on your audience. When you do this consistently, you existing followers will share it using friends as well as attract more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Just like the page first. There are numerous tools to accomplish this but consider if you don’t use a known brand this many ‘t be so successful.

Content upgrades – When you have your blog post, you may use ask users to enjoy your page to have updated version of your post. This requires extra tools however it is something worth testing out.

Step 9: You should market your own content and page

When you create your business page don’t expect that it’s going to magically get a huge number of fans. Besides the tips outlined above, you might also need to promote your business page in places other than Facebook.

A few tips to take into consideration that worked for my case:

Promote in other social media networks – When you have accounts along with other social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate yourself Facebook at the same time. Be polite and show them the advantages from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, it is possible to make the most of twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and get them to follow yourself facebook (both your business and personal pages).

This method though it is time consuming, (I did so it manually rather than using any tools) it might produce fantastic results.

Promote in your newsletter – When you have a newsletter or you talk with your readers via email, ensure that you keep these things follow your Facebook page.

Do not simply write the FB URL below your signature but Question them politely to enjoy your business page.

Step 10: Facebook ads is a must

I have saved among the easiest and quite a few efficient ways to enhance your Facebook fans for last, since it is alone that it’s not free.

Facebook offers a self-service ad platform used to either enhance your group of followers (market your page), enhance your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).

The procedure is actually comparatively easy and straightforward. Basically you select a webpage you have, select your ultimate goal (market your page), select your audience (depending on country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign is dependent upon a number of factors. The simplest way to assess if Facebook ads is a superb means to fix enhance your group of followers, is always to run a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (at least per week). At the conclusion, it is possible to assess if the price per like is one area you happen to be prepared to buy.

I had great outcomes with Facebook ads for both my websites as well as for client websites i run campaigns on a monthly basis (stay) to further improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many people feel that what you buy is Facebook likes but actually you have to pay Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit etc button so spend an afternoon and look at the message you wish to display in your ad along with the image to utilize.

Conclusion

Having a huge quantity of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the mandatory optimizations on your business page (steps 1 and a pair of above), then this easiest way to obtain more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without having more than $1,000 (spread in a amount of months).

Once you do everything properly and provided you have a great services or products, it is possible to improve your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.