Exactly how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example getting more than 10,000 fans on the Facebook business page.

Facebook will be the king of internet sites with over 1.79 billion active users a month (Updated December 2016). It can be utilised by more than 60% of Web users Worldwide and it is a fantastic tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you might want a lot of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What will be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s a given the variety of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is more popular when compared to a page with 1,000 fans and this creates a variety of other benefits (described below).

It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website or blog needs a lot of Facebook fans. Five-years ago this would not issue however in the Twenty-first century, social proof is essential.

More fans, more visits – Greater fans you’ve, the greater will be the amount of people that will view your posts in their timeline and maybe go to your website.

While this really is, it must be noted that not your entire fans will dsicover you.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, just a small portion of one’s followers (a maximum of 4 percent) will dsicover your status updates.

This number can differ, but what is essential to know now, is actually you’ve 10,000 fans and you post a fresh update, it will be seen organically by a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social websites can be a ranking factor, many studies show that popular websites on Facebook will perform better in search, absolutely nothing so well received websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now you are believing that developing a lots of Facebook fans is essential on your website and business, let’s see step-by-step how to change from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans also it continous growing organically.

Step 1: First things first – you might want a Facebook business page

It may seem silly for your experienced but for beginners to social websites this can be a new challenge: Your own Facebook page differs from a company page.

If you would like to have friends on Facebook to share your holiday photos then you need to make a personal page though if you want to have fans and followers on your website or business then you need to make a Facebook business page.

So, the first step is always to ensure that you develop a Facebook business page as well as the second step is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most critical optimization tip of.

The excellence of the content posted on the Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads even as will dsicover below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in the first step above you need to have a very business page and not a private page, but you still need to have an active personal facebook account.

Here is the reason:

After you post an update on the business page, a great way to raise exposure and likes, is always to share that post on the personal page also.

People you’ve as friends on the personal page will ‘like’ and ‘interact’ together with the post shared from the business page and will also improve the engagement factor of one’s posts.

As an effect, facebook will show you to more fans (organically).

So, a great way to raise the volume of people who view you and go past the 4% people fan base is always to share and promote the post on the personal page.

It is obvious the greater the variety of friends greater could be the visibility from the post.

Also, make certain you invite your entire existing friends (and a) to love your Facebook business page. Do this each time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media marketing 101 but you need to have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your web site together with the Facebook business page. Quite simply it is a way to ‘tell’ search engines like google this is the official Facebook business page.

#2 – When you get a lot of fans, this really is something needs to be proud off the other to show for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to expand your fan base organically. Your readers can follow your web site by clicking so on button without having to head to Facebook.

Hint: For max results, position the LIKE box above fold (about the sidebar).

Hint 2: You can even popup the like box to new users (for instance, once they spend One minute on the page, once they scroll down to the underside or once they make an effort to leave your page – even if this is useful when it comes to getting new likes, you ought to be careful to never make it too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed the like box in the prominent position on our website.

The next natural step is always to start sharing prepared to maintain fans happy and maybe be capable of convert them from fans > web site visitors > customers.

Some simple rules to follow along with that will improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing within your page. For example, should your web site is about Social media, share content associated with social websites and not about sports or another type you might like. Should your users want to read sports news, they understand where to find them.

#2 – Don’t forget that they can follow your company page to have updates regarding your website (and niche) and not regarding your social gatherings: In order to get social, then make use of personal Facebook page, your company page is around your web site.

#3 – As a rule thumb, I prefer my opportunity page to share content from my niche only, if I should share something which isn’t associated with my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. If you have a campaign to share as well that might benefit your fans, you can do this but don’t add too much.

Try to create interesting, shareable content which is associated with your niche, even if this will not come from your web site. Have a very balance between promotional and content your followers may want to read.

Step 6: Share intriguing, notable and excellent content (not simply links)

I made some tests concerning the impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Allow me to provide you with one example to understand I am talking about.

When you would like to share content from the website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something like this:

You can share this text without adding any other information. Should your title and pictures are perfect, you will definately get several likes depending on the time you’re making the post, variety of fans etc.

If one another hand, you enrich your post with the addition of more information especially a subscriber base, then other activities being equal, you happen to be prone to get more likes and shares.

For me this may cause sense because people that visit a title and image in their timeline might not exactly ‘Like It’ because it provides no value to them (don’t forget the average user is given numerous postings in their timeline every time they login to Facebook).

On another hand when you give them valuable, excellent and simple you just read information (like a list), they’re going to go through the LIKE button given that they read something helpful without having to leave their timeline.

Note: This is a known fact that individuals have a tendency of LIKING content without reading it so give them good reasons to accomplish that; your web site visits might not exactly increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will notice that they tend to share images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. A number of tips to consider:

Quality updates – This is the best incentive you can provide your users. Before posting anything on the page, you should make sure that it gives you value for your audience. With this option consistently, you existing followers will share it using their friends and will also attract more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Such as the page first. There are various tools to accomplish this but are thinking about if you don’t have a very known brand this many not be so successful.

Content upgrades – In case you have your blog, you can use ask users to enjoy your page to get an new version of one’s post. This requires extra tools but it is something worth checking out.

Step 9: You have to advertise your own content and page

When you create your company page don’t expect that it’s going to magically get a large number of fans. Apart from the tips outlined above, there is also to advertise your company page in places besides Facebook.

A few tips to take into account that assisted my case:

Promote in other social websites networks – In case you have accounts to social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join your self on Facebook also. Be polite and explain to them the huge benefits from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can benefit from twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and enquire of these to follow your self on facebook (your personal and business pages).

This method though it ‘s time consuming, (I did so it manually and not using any tools) it might produce really good results.

Promote within your newsletter – In case you have a newsletter or if you talk with your readers via email, make certain you keep these things follow your Facebook page.

Do not simply write the FB URL through your signature but Question them politely to enjoy your company page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and most good ways to enhance your Facebook fans for last, as it is often alone that it’s not free.

Facebook offers a self-service ad platform which can be used to either enhance your fan base (advertise your page), improve your posts, get more leads, increase conversions or perform a variety of other actions (as shown within the image above).

The procedure is fairly simple and easy straightforward. Basically you choose a page you own, select your ultimate goal (advertise your page), select your audience (based on country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign is determined by several factors. The best way to assess if Facebook ads is a superb means to fix enhance your fan base, is always to chance a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (at least weekly). Towards the end, you can determine if the price per like is a thing you happen to be happy to spend on.

I had great outcomes with Facebook ads both for my websites and then for client websites i run campaigns each month (stay) to boost my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. Many people believe that whatever you spend on is Facebook likes but in reality you spend Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit the like button so invest some time and look at the message you would like to display within your ad plus the image to utilize.

Conclusion

Having a major variety of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations for your business page (steps 1 and two above), then a easiest method to get more followers is to apply Facebook ads. With a bit of A/B testing you can get to 10,000 fans without having more than $1,000 (spread right into a duration of months).

Once you need to do everything properly and provided that you’ve got a great services or products, you can expand your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.