Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan with this particular venture, and he’s hoping the business he’s launched with a Kickstarter campaign could be the next Toms.
“They add this type of pop of color, that they just they’ve created you content.”
Ahmed is discussing the shoes being made by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s an organization focused on making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration can be Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from our market,” he states.
he brought some of the shoes back to NJ, had his girlfriend use them and also this happened:
“Everywhere she went she received plenty of compliments about the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted a pair – but there was an issue with simply importing them. The artisans making these shoes only made 3 or 4 dollars per day, hardly enough to fulfill their basic needs, much less support a household.
“The effort installed behind these shoes is simply significant. These folks were definitely very underpaid for crafts and skills so we desired to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in most.
Those funds goes to paying Naraam artisans above market price for his or her intricate work. Also…
“We are going to do profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right of left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Black flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion will make the entire world a brighter place for everyone.
“I think it brings two cultures together. It gets people together this way.”
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