Viral Online games are capable of driving massive quantities of traffic, and building brand awareness or collecting opt-in details. As the design of game will finally depend upon the manufacturer or product to get promoted, there are certainly some genres which are more suited than others.
Puzzle games, word games, driving games… in reality most genres can be created to work well as being a viral game, though the most essential element is competition. High scores that may be posted to Facebook or Twitter updates encourage other people to try out the sport and try to beat their friend’s scores or achievements.
Another choice, instead of using scores because the hook, is to use creativity. By letting the gamer to generate an issue that can be shown off and away to their friends one can possibly make the same type of lure to acquire their friends to play. From putting on a costume celebrities, to building snowmen, or painting cars, the thought is always exactly the same – provide player the creative freedom to draw/build/create something they could show their friends and encourage them to create their unique.
A third way for hooking players and inspiring the viral spread of the game is to start adding some personalization. By permitting a gamer to provide their friend’s names (or even profile photographs) into a game, it is possible to massively boost the temptation for friends to participate in. A lot of people will be intrigued whenever they purchase an email or social networking message, personalized for many years, inviting them to take part in a sport that their friends have recommended.
So as you can see, the specific genre of an game is most likely less important than making certain it contains elements which encourage sharing and competition. Certainly viral games needs to be kept simple, and attract as wide a crowd as is possible (from the target demographic) but instead of emphasizing genre, a better approach is to make certain that whatever genre is employed, the sport encourages viral spread.
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