Video engagement on web and cellular phones has never been higher. Social networking platforms including Facebook, Instagram, and Twitter are full of videos; Facebook even comes with a entire tab specialized in videos. Now non-social media apps are turning to video also. Many organisations including Airbnb, Sonos, Gatorade, and Kayla Itsines have seen tremendous success using video promotions for Instagram while brands like Saks show in-app product videos because of their best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen it playing in the shadows of the login screens. These fun, engaging videos give the user an excellent feel for the app as well as the brand before entering the experience.
Media compression
Compression is definitely an important although controversial topic in app development especially when looking at hardcoded image and video content. Are designers or developers accountable for compression? How compressed should images and videos be? Should design files offer the source files or the compressed files?
While image compression is fairly simple and accessible, video compression techniques vary based on target unit and use which enable it to get confusing quickly. Wanting at the possible compression settings for videos could be intimidating, particularly if you don’t know what they mean.
Why compress files?
The typical quality of the iOS app is 37.9MB, and there are a number of incentives for using compression strategies to maintain the size of your app down.
Large files make digital downloads and purchases inconvenient. Smaller quality equals faster download rate on your users.
You will find there’s 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can easily be 100MB themselves!
When running tight on storage, it’s easy for users to penetrate their settings to see which apps take the most space.
Beyond keeping media file sizes down for the app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.
Background videos for mobile apps are neither interactive nor the main focus in the page, so it’s best to use a super small file with the right level of quality (preferably no greater than 5-10MB). It doesn’t have to be that long, particularly when it features a seamless loop.
While GIFs and video clips can be used this purpose, files tend to be smaller in dimensions than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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