Nowadays, the dividend of mobile Internet is gradually fading, the media channels are continually changing. The traffic has gradually turned into a major marketing focus. Inside the era of internet marketing, brand marketing changed from “mass advertising” to “targeted marketing”. Brand marketing has changed into a key connect to enhance communication.
KOL’s owner’s name is vital Opinion Leader, that’s produced from Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are thought as individuals or organizations knowledgeable about the media and with more knowledge in specific fields, that can better explain and conduct communication with all the users. These are someone who will be more often subjected to new knowledge or activities. Due to their professional knowledge, they are able to gain the trust of relevant groups, in an attempt to exert their influence in this subject.
KOL marketing is always to connect and interact with its brands and products through those who have influence in specific fields. When it is effective, this sort of marketing may bring credibility towards the promotion plan, enhance brand attributes, and get customers. KOL marketing is undoubtedly a somewhat new marketing method, which plays an important role from the coverage and influence of social media. In China’s Internet industry, the Li Jiaqi will surely appear with regards to KOL, which attracts one of the most attention. He is known as “Mr. lipstick”. For the first day of Taobao’s Double 11 shopping carnival in 2019, he sold over 10,000 Lipsticks in five minutes. In five hours of live stream broadcast, he attracted 332 million users to watch his live streaming.
To learn more about China Xiaohongshu KOL open-box Marketing take a look at our resource