What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and cost and by holding an exceptional position that attracts children and grown ups alike.
The McD’ Fast food restaurants will be ideal in utilizing the coffee cultures which can be expanding as well through the globe. These coffee cultures covered with Starbucks and private cafes attract individuals who pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because they consumers have more in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to cafes as time-killers en route to the cinema, take-away, or rediscovering the reassurance of work. They’re trying to find a short-term experience which is fast with excellent service at the reasonable price.
McD Coffee Shops will be separate entities in the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and the utilisation of the infamous ‘M’ logo would allow for fast recognition, credibility and belief within the medical. But also for further differentiation from your fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing more at ease seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded from this adult experience.
McDonalds is known for being open until late and their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that will adopt a brand name that allows them to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, as well as their affordable prices when compared with Starbucks etc would permeate countries where cafes are thought a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they can get the same knowledge about less expensive costs, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty for the brand.
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